bespoke publishing

SinoCap Financial Group

Our brief was to build a client facing website that provided SinoCap clients with an intuitive smartphone and tablet friendly website showcasing their solutions to rapidly generate or unlock extra funds using a loan against securities. The new website had to be in English, but also have the facility for visitors to choose either Japanese or modern Chinese translation.


SinoCap is a global provider of innovative lending solutions, with investment strategies and portfolio holdings across all continents. They have offices and teams across the globe including London, New York and Monaco, as well as Hong Kong and Japan.


Our solution

Right from the start, we had numerous fact finding discussions which enabled us to create a web design brief document explaining the entire process. This comprehensive and detailed document served as the point of reference for both parties to ensure we delivered the website our client required and to make sure we were both on the same wavelength throughout the design and build.

Working from the web design brief document, we considered each element in great detail, and our editorial team commenced the process of writing the site editorial draft with search engine optimisation (SEO) very much part of the brief. Once signed off our web development team created the site map and navigational structure based on an intuitive layout to ensure that each user had a great experience.

Working in conjunction with our creative team, visual concepts including infographics were provided to the client based on their existing brand and trading style, and from these we commenced work on a live test site which enabled the client to get a sense of the site functionality.

Once the site had been approved by the client, the editorial was rewritten to include Japanese or modern Chinese translation. Translation buttons were added enabling the user to click on a button (flag) to display their chosen language.

To discuss your requirements, please contact a member of our sales team on or telephone 0845 686 0055 – we look forward to hearing from you.

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