Blogging Enhances Your Firm’s brand and Attracts Potential Clients
Blog content specifically targeting prospective clients looking for answers to personal finance questions can be a great way to build your firm’s brand and connect with them. By sharing your insights and expertise on a variety of financial topics, you can position yourself as a trusted source of information.
But think about how many pages there are on your website. Probably not more than 20 or 30? And think about how often you update those pages. Probably not that often? Blogging is a great way to solve both of those problems.
Search Engine Results Page (SERP)
Every time you create and publish a blog post article, it’s one more indexed page on your website, which means one more opportunity for you to show up on the search engine results page (SERP) and drive traffic to your website in organic search.
Blogging also helps your firm get discovered via social media. Every time you create a new article, you’re creating content that people can share on social networks – Twitter, LinkedIn, Facebook – which helps expose your firm to a new audience that may not know you exist. Blog content can also feed your social media presence.
Strengthening Your Social Media Reach
This means you’re strengthening your social media reach with blog content and driving new website visitors to your blog via your social channels, so blogging should become an integral part for all of your social media platforms.
While there is no one-size-fits-all approach to blogging, there are a few key elements that all successful blogs should share. They need to provide relevant compliant content that speaks to the needs of your audience. Also, they must be regularly updated with new content to keep readers coming back, which is one more cue to Google and other search engines that your website is active.
Lead-Generating Call-To-Action to Every Blog Post
Now that you have traffic coming to your site through your blog, you have an opportunity to convert that website traffic into leads. Like every blog post you write is another indexed page, each post is a new opportunity to generate new leads.
This is straightforward: Just add a lead-generating call-to-action to every blog post. Often, a call-to-action will result in an offer like free digital publications– magazines and guides, fact sheets, webinars or any content asset for which someone would be willing to exchange their information.
About Goldmine Media
Goldmine Media is a renowned, all-in-one financial services marketing agency. We’ve worked closely with driven clients for over twenty years to achieve their goals.
Our services include:
Global Marketing Services
As a company, we proudly partner with various clients, from major corporations to small and medium financial firms. These partnerships span across the globe, from the UK and abroad. So, be it the UK, USA, UAE, or Singapore, our team is always ready to meet your marketing goals.
Are you looking for a Top Financial Marketing Agency to Boost Your Firm’s Online Growth?
Please reach out to Goldmine Media and see how we can drive your business forward, whatever your goals are.
So, if you’d like more information on how we can help with your marketing, please contact Goldmine Media. Moreover, you can reach us by calling 0845 686 0055 or emailing findoutmore@goldminemedia.co.uk.