Save Time and Money and Extend Your Initial Content Marketing Investment
Developing new editorial for compliant content marketing requires a great deal of effort, from coming up with an idea and researching the topic to content creation and promotion. Whether you create in-house content or use an external agency like Goldmine Media, there are often multiple people involved in the process: copywriters, designers, SEO specialists, social media marketers and others, which can make content marketing quite the investment.
Fortunately, great content can be repurposed into something new and different, continually furthering your investment along the way. Repurposing content (also known as ‘content recycling’) is the practice of reusing all or elements of existing content to expand that content’s reach. Repurposed content is typically transformed into a new format (for example, turning a blog post into an infographic).
Make It Fresh By Changing the Angle Or Switching Up the Format
Content repurposing requires altering a piece of content to make it fresh by changing the angle or switching up the format. Integrating repurposing into your content marketing strategy can lower costs, advance production, expand audience reach and provide myriad additional benefits, including:
Expanding One Idea Into Several Content Pieces
For example, the topic of a popular blog post can be used for emailing, social media post, a video, a free information guide, a white paper, a podcast… you get the idea. Repurposing allows you to leverage the research you conducted for one piece of original work across additional content projects.
Substantially Cutting Content Creation Time
Certain elements that have already been created or curated – like images, quotes or text – can be applied to new works.
Serving Multiple Different Audiences
Some prospective clients are visual learners, while others may prefer reading a document. Some people love to read in- depth research articles, while others wish to skim blog posts to gain information quickly.
Content repurposing allows you to appeal to multiple audiences with different content preferences. For example, if you’ve created excellent video content, your script can be used as the basis of text documents, such as blog posts or downloadable PDFs. Similarly, statistics, facts and figures can be illustrated through data visualisation and delivered as infographics or charts.
Cross-Promoting Content
Through repurposing efforts, you can cross- promote your great content pieces across multiple channels. For example, in a YouTube video description, you may link to a blog post, a slideshow and an infographic about the same topic, which sends traffic to your website or other owned media properties. This targeted traffic reinforces branding and increases the likelihood of conversion.
Extending Content’s Longevity
With so much content being published every day, your clients and prospective clients are bound to miss a blog post or video once in a while. However, through repurposing, they may come across your content after it has been altered, through a different channel. Additionally, repurposing evergreen content expands the life cycle even further, as it can remain relevant for years to come.
Versatile and Powerful Digital Marketing Tool
Ultimately, content repurposing is a versatile and powerful tool that should be in your firm’s digital marketing toolkit. It can be a very efficient way to make the most of your great content creation efforts.
Numerous content pieces can stem from just one main idea, each catering to a different audience in a unique way. The process of repurposing can save you time and money and extend your initial content marketing investment, making it a worthwhile strategy.
About Goldmine Media
Goldmine Media is a renowned, all-in-one financial services marketing agency. We’ve worked closely with driven clients for over twenty years to achieve their goals.
Our services include:
Global Marketing Services
As a company, we proudly partner with various clients, from major corporations to small and medium financial firms. These partnerships span across the globe, from the UK and abroad. So, be it the UK, USA, UAE, or Singapore, our team is always ready to meet your marketing goals.
Are you looking for a Top Financial Marketing Agency to Boost Your Firm’s Online Growth?
Please reach out to Goldmine Media and see how we can drive your business forward, whatever your goals are.
So, if you’d like more information on how we can help with your marketing, please contact Goldmine Media. Moreover, you can reach us by calling 0845 686 0055 or emailing findoutmore@goldminemedia.co.uk.
