DN Capital
Website design and build.
Goldmine Media designed, developed and delivered an online presence for DN Capital, a global early-stage venture firm.
Robust and inspiring platform with meaning and personality.
Goldmine Media designed, developed and delivered an online presence for DN Capital, a global early-stage venture firm with an experienced team passionate about technology and working with exceptional entrepreneurs.
DN Capital is now one of Europe’s most established VC funds. The site brings elements of the firm’s design to life in the online environment whilst communicating the excitement and passion of their extensive global network and financial expertise to give portfolio companies the best possible platform for growth.
Goals.
DN Capital needed a new website to improve key performance site metrics, including site visits, further business volume enquiries, and conversion rates. Their focus consisted of two main groups: Seed and Series A opportunities in Europe and North America.
To succeed for the internal staff, the site also needed to reduce the time taken to receive business plans from entrepreneurs seeking capital.
Additionally, they wanted the new site to feature a user-friendly design for their extensive global network of target audiences. Since DN Capital has set its sights on international expansion, displayed content must be relevant to its geographic location.
Over the last two decades DN Capital have backed companies operating in fintech, proptech, travel, digital health, enterprise software and digital media, and some of Europe’s leading eCommerce companies and online marketplaces. These include Shazam, Auto1, Purplebricks, Endeca, HomeToGo and Remitly. The website needed to provide an optimal experience for the user across the board to secure future investment opportunities.
Research & planning.
Initially the planning process looked at what DN Capital wanted their new website to achieve, who it is aimed at, why it exists and why those who visit would never return. These were the main questions that needed answering before any construction work began. Additionally, our web team needed to consider the latest SEO best practices to increase web traffic and convert prospective investment opportunities.
This required a responsive web design to adapt to different screen sizes and involved the use of different layouts, font sizes, and the placement of navigation menus. We discussed proven ways to increase traffic, improve the user experience, keep visitors on the website longer, and adequately convey the value of DN Capital’s services. Filters were also included to showcase DN Capitals’ ‘Our Portfolio’ of all current and exited investments.
Goldmine Media utilised WordPress to build the new website, a powerful web development platform that allows back-end users quick and easy access to new and old content. A custom-built blog and social media connectivity enable DN Capital to reach its target audiences.
Website features.
- Responsive design
- WordPress blog
- CMS connect via social media
- Results driven
- Metrics benchmarks
DN Capital came to Goldmine Media in need of a website that showed off our capabilities and served as a face of our operations. So, the website is doing great! I can't wait to present the annual numbers!
Guy Ward Thomas,
Investment Manager, DN Capital, and lead on the website redesign.
Since the new DN Capital website launched, the number of users has increased by 467%, the average session duration is up by 246%, and the bounce rate has reduced by 107%.
Guy Ward Thomas,
Investment Manager, DN Capital, and lead on the website redesign.
Summary.
When entrepreneurs seeking capital visit the site, just a few clicks drive them to the ‘Pitch to us’ page. The site also features unique functionality that allows the site to showcase in real time the number of Investments, Exits, Countries and IPOs that have taken place.
Are you a startup brand, a well-established company in the UK or worldwide looking for an impactful website?
With over two decades of experience in the financial services sector, as a web design agency, we love to deliver meaningful and intuitive user experiences that build trust with your target audience.
