Do you know which social media channel is best for your clients?

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When it comes to Facebook and Twitter, each is good at accomplishing something that the other isn’t.

If you’re looking to boost page views for your financial advisory blog content or whitepapers, Twitter is undoubtedly the way to go. In fact, research from HubSpot shows that Twitter drives 63% more page views than Facebook.

With that said, LinkedIn groups drive nine times more views than Twitter or Facebook. So if you’re doing business-to-business (B2B) marketing, LinkedIn is the place to go.

Facebook, on the other hand, generates more comments than Twitter. That makes complete sense, as Facebook is built around commenting. If you have an engaged audience and are trying to generate conversations around your content, then be sure to use Facebook.

Having said that, using both Twitter and Facebook is more effective than a single channel approach. If you want the most views, pick Twitter. But also be sure to post to Facebook. Posts shared on both networks drove 160% more views than posts that weren’t shared at all. Using Facebook is the best way to score feedback. The posts on this network create more comments than any of the social networks.

Social media sharing also boosts your search engine optimisation (SEO) efforts. The more shares or inbound links, the more Google considers your post valuable. Sharing on Twitter and Facebook increases inbound links by nearly 150% more than not sharing it at all.

Above all, you must know which channel is best for your clients. Research that first before investing time and money into any social network.

Oliver Taylor, Head of Sales & Marketing, Goldmine Media

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