BRANDING.
We deliver an approach to branding honed through our deep experience in financial services
INTRODUCTION.
Based in London, Goldmine Media is a financial services branding agency. With the capability to manage your brand’s entire development, we’re happy to be involved throughout the process – from strategy to naming, visual identity to marketing, creative direction to branded content.
Goldmine Media will also create your website and branding concepts and a strategy for Digital & Social. We’ve been creating these kinds of brand assets for global brands and financial services startups.
BRAND STRATEGY.
Developing a comprehensive brand strategy is essential to establishing a strong and consistent brand identity. We will help you identify your brand values, target audience, and unique selling proposition to create a compelling brand story that resonates with your target audience.
A solid brand strategy should also represent your organisation, define it, and mould your target audience’s perception. At Goldmine Media, our highly experienced branding team will create an authentic brand strategy that is comprehensive, unique, and competitive.
Consistency is key to building a successful brand. As part of the process, we create brand guidelines that ensure all marketing and communications align with your brand strategy and identity. Each guideline provides clear rules on typography, imagery, tone of voice, and other elements to maintain a cohesive brand image across all channels.
VISUAL IDENTITY.
Your brand’s visual identity is a powerful asset, forming a significant part of what makes it unique and appealing towards a targeted audience.
A distinctive logo, imagery, typography, and language will make your brand immediately recognisable. Goldmine Media uses the power of visual and verbal branding to help financial services brands, including those in Wealth Management, Insurance, Venture Capital, Banking, Asset Management, Hedge Funds, Mortgages, Fintech, Private Equity and Accountants, making them relevant, memorable, and sought-after.
At Goldmine Media, we’ll create your logo, colour palette, and layout. We’ll also establish brand guidelines for using imagery and film, tonality, typography, and writing style, enabling your in-house team and other partners to communicate your brand consistently and confidently at all touchpoints.
NAMING.
When creating a brand name, Goldmine Media adopts a long-term view that involves an intention to future-proof. We aim to retain your brand name’s appeal and relevance amidst the evolving market trends in the years ahead.
To accomplish this, we seek inspiration not from fleeting trends but from the genuine, timeless themes inherent in your company and brand. These could be as diverse as the brand’s geographic location, owner identity or character, overall approach to service offerings, or unique insight about its target audience.
Goldmine Media creates aspirational brand names developed with the legal trademark process in mind and the need for cut-through in the highly competitive world of financial services.
We make you stand out, create consistency and get noticed.
By clearly communicating your unique value proposition, you can set yourself apart from competitors and position your brand as the best choice for your target audience. When your message is clear and consistent, it demonstrates professionalism and expertise. This helps build trust with potential clients, making them more likely to choose your business over others.
Clients are more likely to remain with an organisation that has a strong, clear message because they know exactly what to expect. This means higher client satisfaction and loyalty, ultimately leading to long-term growth and success.
SPF PRIVATE CLIENTS
Rebranding to re-focus wealth management, mortgage, and insurance broking services.
