In today’s on-the-go world, we need to make sure that the first impressions are the best impressions.
If your corporate website looks dated, the chances are that it’s not optimised to be an effective form of communication. Ultimately, your website should be used to build confidence and provide information on you as a credible source for financial services.
More and more potential clients are turning to the Internet to research products and services, so why not make yourself stand out?
Below are three tips to make your website the best it can be:
1. Update regularly
Provide fresh content on your website through blogs or relevant news links. This prevents your website from getting stagnant and being perceived as dated. As an added bonus, consistent updates can provide your website with a higher SEO (search engine optimisation) on Google and other search engines.
2. Use suitable images
When in the planning stages of your website, figure out the direction you want it to take. If you want a more personal feel, use pictures of you and your team on the home page instead of purchased stock images. Conversely, if you want to use images of nature, make sure you take geography into consideration. Or if you’re lucky enough to live in a beautiful city, showcase local landmarks to relate with potential clients.
3. Use calls-to-action
Calls-to-action are used to direct web traffic to take the next step in engaging with your website. Use these buttons on most pages, but especially landing pages, to register for events or to download information. Give prospects the chance to interact with your website.
Keep your website simple and easy to navigate. After all, what is the point of investing time, energy and resources into something that is ineffective?
Jim Kirk, Senior Consultant, Goldmine Media