Tips for Selecting a Digital Marketing Agency for Financial Services
In today’s changing world, where the client is more connected than ever, choosing a digital marketing agency for financial services is key to survival. Within the financial service sector, some organisations are in a catchup period. As more clients choose to bank, pay and acquire financial products online, the need for an updated marketing strategy is paramount.
Managing your firm can be overwhelming. However, finding the right digital marketing agency to help you grow your brand and increase brand awareness doesn’t have to be. With the proper research, tools, and guidance, you can find a high-quality agency that fits your needs perfectly. But where is an appropriate place to start if you don’t have prior experience in the digital landscape?
A specialist digital marketing agency for financial services with a track record
The most essential factor to consider when choosing your marketing agency is their experience. When searching for an agency, you want marketers who understand the financial services customer experience, your target audience and the sector.
Your chosen agency should be clued up on the ins and outs of compliance. Increasingly, regulation is affecting the industry in many ways, with tighter controls than ever before. Working with a digital marketing team that is aware of risks and threats will help you avoid headaches in the future.
Furthermore, they should also have deep knowledge of your competitor’s market. In fact, they should be able to show you examples of their digital marketing for financial services projects that they have delivered for some of their other clients.
The financial services industry is at a tipping point — either disrupt or get disrupted. Startups and financial technology firms entice new and changing clients that demand customised and targeted experiences. Is your organisation ready to compete with this technological change?
More and more clients are using apps to manage their money. As a result, some clients turn to chatbots to resolve specific issues or queries. There’s also a shift from multi-marketing channels to omnichannel. Potential customers are now demanding a better experience when dealing with their favourite brands.
In order to stay ahead of the curve, it’s essential to work with an agency. This agency should have the ideas and know-how to help innovate your digital marketing strategy. Ideally, they should offer a full range of digital marketing services and digital strategies.
In addition, this partner should be able to create a content marketing strategy for your brand. Furthermore, they should be able to produce a high-quality website design to grow your brand and increase awareness. Finally, they should also be equipped to bring your brand to life on social media.
If you want to gain a competitive edge, you’ll definitely want to find a specialist team. This team should be doers as well as thinkers. They need to be able to deliver as well as conceptualise. They should have a good talent pool of creatives and campaign managers who are all experts in their field.
A mix of large and small clients
Working with an agency that has experience with companies of all sizes has many benefits. This is true even if the agency has worked with the biggest brands in the world. Such an agency may seem aspirational, but the benefits are worth considering.
A track record showing both large and small clients means that your marketing team has diverse experience. Not only in the type of work they do but also in how they collaborate with firms. Working with firms at every level ensures a better perspective.
This means the agency is experienced in helping both startups and small businesses. They should help grow your brand and increase brand awareness, just as they have with large, established firms.
Every good financial services marketing agency should also be able to show you or discuss examples of work they have done before. Checking who a company has worked for and what they have done can help you make a decision. Look for detailed case studies on their website. Look for examples of their web design and SEO for financial services.
A deep understanding of compliance
Another extremely important factor when looking for a financial services digital marketing agency is their knowledge of compliance and regulations. This, of course, comes with experience in the industry. If they have a successful history in your field, from investment management to insurance and mortgages, wealth management to professional services. That means they know precisely how best to approach a project for maximum success for your firm.
How Goldmine can help you
Finally, it’s vital that your selected marketing agency is able to give you an excellent return on investment. At Goldmine Media, we pride ourselves on being a results-driven agency. Our job is to help firms like yours unleash success and stand out in a crowded marketplace, driving further client loyalty.
Our strategy and planning service is done through an immersive process. This lets us get to know your business and develop a bespoke strategy. Our tailored approach ensures that we can maximise impact across your entire brand at every touchpoint.
Our services include:
With our strategy, we’ll cover research, target market definition, planning, and brand positioning. We’ll make sure there’s measurement and reporting so you know exactly what’s being achieved at each stage.