Just how effective is your financial advisory firm’s website?

admin Financial Marketing

In today’s on-the-go world, we need to make sure that the first impressions are the best impressions.

If your financial advisory firm’s website looks dated, then the chances are that it’s not optimised to be an effective form of communication. Ultimately, your website should be used to build confidence and provide information on you as a credible source for products and services.

More and more prospective clients are turning to the Internet to research products and services, so why not make yourself stand out?

Here are three tips to make your website the best it can be:

1. Update regularly – Provide fresh content on your website through blogs or relevant news links. This prevents your website from getting stagnant and being perceived as dated. As an added bonus, consistent updates can provide your website with a higher search engine optimisation (SEO) on Google and other search engines.

2. Use suitable images – When in the planning stages of your website, figure out the direction you want it to take. If you want a more personal feel, use pictures of you and your team on the home page instead of purchased stock images. Conversely, if you want to use images of nature, make sure you take geography into consideration. Or if you’re lucky to live in a beautiful city, showcase local landmarks to relate with prospective clients.

3. Use calls-to-action – CTAs are used to direct web traffic to take the next step in engaging with your website. Use these buttons on most pages, but especially landing pages, to register for events or to download information. Give prospects the chance to interact with your website.

Keep your website simple and easy to navigate. After all, what is the point of investing time, energy and resources into something that is ineffective?

Jim Kirk, Senior Consultant, Goldmine Media

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