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Pain points for marketing in the financial services industry

Marketing pain points

Pain points in financial services highlight the significance of marketing in attracting and retaining clients. Yet, many firms need help to market their offerings effectively.

In the highly competitive world of financial services, marketing plays a crucial role in attracting and retaining clients. From navigating complex regulations to distinguishing themselves in a crowded marketplace, firms must overcome numerous pain points to succeed.

What are Pain points? Pain points refer to the challenges or difficulties existing or potential clients encounter during their sales or marketing journey. These pain points can emerge at any stage of the client’s experience and differ from one individual to another.

This blog post will explore the top 10 marketing pain points. As such, we will provide actionable solutions to help you overcome these obstacles and elevate your marketing strategy.


Ineffective targeting

Sometimes, firms need help making sure their marketing reaches the right people. As a result, this can cause them to spend too much time and money without getting new clients.

To solve this problem, learn more about your clients to determine which groups are most important for your firm. Next, use specific tools and methods to study what they like and how they act. Marketing tools will help you understand who to focus on when creating advertisements.

After that, create unique promotion plans based on what you’ve discovered. Keep getting better at focusing on the right people by checking how well your marketing efforts are working over time.

You can use various tools to understand your target audience better and improve your marketing efforts. Some popular options include Google Analytics, Social media analytics and Keyword research tools.


Lack of personalisation

When talking to prospective clients about your firm, ensuring your message matches the needs of the people you want to assist is essential. If your message isn’t specific enough, they might not see how your firm can help them with their complex needs.

To improve your message, implement marketing automation platforms that allow you to tailor messaging more personally for each individual. Unique messages will help you show them how your firm can help them with their needs.

You can also create unique email marketing campaigns, website experiences, and ads on social media that focus on what each person needs. And remember to constantly review your plan and make changes to stay relevant and helpful for everyone.


Pain points of regulatory compliance

Financial services firms must navigate strict compliance regulation requirements, which can make marketing more challenging.

Designate a dedicated compliance officer or team within your firm to oversee all marketing activities and ensure they adhere to industry regulations. Additionally, provide ongoing training on regulatory updates and best practices for marketing compliance. Finally, utilise technology solutions like compliance management software to streamline the process and reduce non-compliance risk.


The complexity of financial products

Many financial products and services can be complex and challenging for clients, so finding ways to help them understand better is essential.

One way to do this is by telling stories and using real-life examples to make financial topics easier to understand. You can also educate people by writing articles, engaging with prospects, or making helpful guides.

Additionally, offer interactive tools and calculators on your website to help users explore different financial scenarios and see the value of your offerings.


Low brand differentiation paint points

With many firms offering similar services and products, standing out in a crowded marketplace can take time and effort. Implementing effective brand differentiation strategies is essential for firms to stand out from their competitors and create a unique identity in the minds of their target audience.

First, determine your firm’s differences and USPs by showing them in your marketing. Talk about what your firm stands for and believes in so people feel connected.

Also, share stories from satisfied clients and examples of how your products have helped people.

Finally, try to become a leader in your field by speaking at events or writing articles. As a result, becoming a thought leader will help you stand out from other businesses.


Limited digital presence

In today’s world, lots of firms want to be visible on the internet and interact with their clients online.

Start by making a detailed marketing plan for promoting your offering online. This plan should have ideas for improving your website, sharing fun things to read or watch, expanding your social media presence, sending emails, and having ads on the internet.

Make sure people can use your website quickly and follow the path you want them to take. Your website should also have helpful content so it shows up in search results.

Always share valuable things on your blog and social media so people want to return. Send emails to educate people about your offerings and keep in touch with your existing clients. Watch how well you’re doing online using marketing tools, and use that information to make intelligent decisions about how to get even more people excited about what you have to share.


Inefficient marketing spend

Improving marketing spending efficiency involves optimising your budget to achieve the best possible results with the least resources.

Here are two tips to improve your marketing spend:

Set clear goals

To improve marketing and not waste money, you should set clear goals and use tools to see how well their ads are doing.

Target the right audience

Firms should also ensure their ads appear in front of the right people interested in their products.

By doing these things, businesses can save money and improve their marketing.


Addressing the pain points of slow adoption of marketing technology

The rapid growth of marketing technology adoption has empowered firms to streamline their strategies and deliver highly personalised experiences to their clients. If your firm doesn’t adopt new marketing tools, it might face some challenges:

  1. Being left behind: Just like in a competitive market, if your firm doesn’t utilise the latest marketing tools, it may struggle to keep up with competitors leveraging these tools to enhance its strategies and gain an advantage.
  2. Slower work: Marketing tools can help a team do their jobs quicker and better. Without these tools, they might take longer to finish tasks and not do them either.
  3. Not making clients happy: Clients like it when firms understand their wants and needs. Marketing tools can help firms figure this out. If you don’t use these tools, you might fail to deliver enjoyable customer service, leading to lower satisfaction and the potential loss of clients.
  4. Less-informed decision-making: Marketing tools offer valuable data and insights that help firms make well-informed decisions. Without adopting these tools, your firm might decide based on old or wrong information.
  5. Less new ideas: Adopting new marketing technology can inspire fresh strategies and approaches that set your brand apart from competitors. You might restrict your firm’s ability to innovate and expand in the market by hesitating to adopt these tools.


Difficulty measuring marketing success: Addressing the pain points

Figuring out how much your digital marketing efforts help your firm can take time and effort.

Start by making a plan to measure how well your marketing campaigns are doing and ensure they match your business goals. Choose clear and easy-to-measure goals for each marketing project and watch them with special tools and charts.

Use simple ways to show how well your marketing works so everyone can understand. Look at this information regularly to find patterns, learn new things, and improve your marketing.


Lack of skilled marketing talent

Sometimes, firms need help finding and keeping good marketing talent who know much about their industry.

First, create a plan to help your marketing team gain more knowledge and improve their work. Motivate them to earn special certificates and attend important events and classes to enhance their marketing knowledge.

Start a program in your firm where people can teach each other and help improve their skills. You can ask experts from outside the company to help with marketing tasks. Doing so, your team learn more, fill in any missing skills, and discover great ideas for your firm.

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