SEO for Fintech: 8 Key Strategies to Master

8 Essential SEO Strategies for Fintech Companies

SEO, short for search engine optimisation, may seem complicated. But it’s a vital part of marketing for fintech companies. Here’s how to actively use it to make your brand more noticeable.

Start by focusing on your website. Your site’s content and structure are crucial. Make sure your website design and content are both reflective of your target audience.

Also, pay attention to details on each page. Things like titles, metatags, and the text you use for links matter significantly.

But don’t stop at your website; consider what happens off your site. Concentrating on link building from other websites back to your site can significantly improve visibility. Additionally, get involved on social media.

Remember, SEO isn’t a one-time thing; it requires ongoing effort. So, keep working on these things over the long term. That way, you’ll keep improving your financial services brand’s visibility.

SEO strategies are a powerful tool for fintech businesses

While SEO for Fintech has many similarities with general SEO, there are differences, too. A significant focus for Fintech is creating content that addresses the specific problems of its customers. This approach isn’t about creating something new but applying the best strategies and tactics to reach the set goals.

One important thing to remember is that fintech websites must meet high-quality standards. They fall under the ‘Your Money Your Life’ (YMYL) category. YMYL means search engines expect them to provide trustworthy and reliable information.

What Is YMYL in SEO?

YMYL stands for “Your Money or Your Life”. This term refers to content that can impact someone’s finances or life. Google sets high standards for this type of content because it can harm people if it’s poor quality or misleading.

Industries like health, insurance, and finance fall into the YMYL category. That’s why FinTech companies also need to consider these standards. They need to make sure their content is high-quality and trustworthy.

Key Strategies for FinTech SEO

Keyword Research

Comprehending the keywords relevant to your business is crucial to optimising your website. Your first task is to identify the most significant keywords for your enterprise. You can achieve this by conducting thorough keyword research. There are various tools available that can aid you in identifying popular keywords that align well with your business.

Keyword research holds absolute importance in a fintech SEO strategy. It sets the direction for your marketing strategy and plays a significant role in determining its success. Start by understanding your potential customers’ words and phrases in their searches. As a result, you can tailor your content to meet their needs and increase your visibility in search results.

Produce a Keyword-Targeting Map

The following action is to make a straightforward plan for focusing on specific keywords. Share this plan with your team so everyone knows how we use keywords in our sales process.

First, organise your keywords into easy-to-understand groups. You could group them by what the consumer wants, different products, or where they are in the buying process. For instance, you could have a group for keywords about product features, another for price, and another for location-based keywords.

After you’ve grouped your keywords, link each group to a specific webpage. Make sure each page highlights the keywords it’s related to.

Doing so will make your website content closely match the keywords you focus on. As a result, it makes your site easier to find in search results. It also helps customers find what they want on your site, leading to better engagement and more sales.

Remember to consistently review and update your keyword plan as market conditions change. Adjusting your strategy based on your customers’ needs and competitors’ actions is also important. That way, your keyword strategy stays useful and supports your business goals.

Create a Content Strategy

Next, form a content strategy that addresses client challenges. This strategy should be a part of your fintech SEO plans. The main objective of your content is not only to attract traffic but also to build trust with consumers.

Instead of focusing on attracting low-intent traffic through generic queries like ‘What are prepaid debit cards? ‘, aim to offer solutions to complex problems. This content will motivate potential consumers to explore your products and services while creating a better user experience.

Do some research on your consumers. You can do this by communicating directly with them or by talking to employees who interact with them regularly. Understand your consumers, their pain points, how your product and services can help, and your unique selling points.

Based on the research, identify potential search queries your audience may use. Then, with this insight, tailor your content to solve their problems. Also, analyse your competition to understand how you can provide superior answers and win over these potential consumers.

Ongoing Content Refinement

You have successfully set up the basics for SEO. Now, let’s enhance your website further. First, make landing pages that are easy to understand. These pages must meet the needs of your users and highlight what makes your business unique.

Next, work on improving your metadata. It’s essential because search engines use it to comprehend your page content. A solid metadata strategy can make your website more visible in search results and bring more people to your site.

Image SEO is another area you should pay attention to. Optimised images can make your site more enjoyable for users. Optimise by using relevant file names, reducing file size for faster load times, and adding alt text for screen readers.

Finally, create content that increases awareness of your brand and turns visitors into customers. You can create exciting blog posts, videos, or infographics helpful to your audience and inspire them to take action.

Remember that your aim isn’t just to bring visitors to your site. You want to lead them towards becoming a client. You’re making substantial progress by employing these methods to enhance your site. As a result, your online presence becomes more user and search-engine-friendly.

Focus On Your Schema Markup

Next, you should put schema markup into action. Schema markup is structured data that involves code written in a specific way. Search engines use schema to comprehend the data on a webpage better. 

Focusing on your schema markup can improve the search engine’s overall understanding of your site. In addition, it may even prompt it to display ‘rich’ listings like review stars or FAQs.

If the authors of your articles are well-known figures listed elsewhere, consider marking them up with the SameAs schema. Doing so can help your website meet the high standards for Your Money Your Life (YMYL) sites.

Promote Your Content

Next, discuss promoting your content. Even content ranking highly needs help to reach more people and increase site visits and conversions. Collaborate with your team to create a detailed plan for sharing your content. You could use strategies such as posting on social media, sending marketing emails, and starting public relations campaigns.

Think about making a plan that covers three months at a time. Match it with your content creation schedule to ensure a steady stream of articles and guides. Doing so not only gives you valuable content but also makes sure it reaches your growing audience.

For instance, consider sharing your fresh blog posts on your social media accounts. It can help you reach your existing followers and their friends. Remember to use relevant hashtags to reach even more people.

Email marketing is another good way to promote your content. Regular newsletters or updates can keep your audience up-to-date on your latest work. It’s also a chance to offer unique content or insights, helping you build a stronger relationship with your audience.

Public relations campaigns can also be part of your content promotion strategy. Consider contacting media outlets or influencers in your field, offering unique insights or stories for their audience.

By consistently and thoughtfully promoting your content, you can make the most of it, reaching more potential customers and increasing conversions. Successful content marketing involves creating great content and timely delivery to the right audience.

Develop Backlinks

Creating backlinks remains crucial. Your fintech site’s success isn’t solely dependent on links. However, a well-structured link acquisition strategy can boost growth and strengthen your domain authority.

Spend time cultivating relationships with journalists and reach out to them. Ask if they might be interested in featuring your business or publishing a recent piece of content you’ve written.

Measure and Track Your Content

Lastly, assessing your content is crucial. It’s crucial to evaluate the impact of your work on your site. Moreover, assessing its effect externally can help identify successful strategies and areas for improvement. Try various strategies and keep key stakeholders informed about your results. 

If a page isn’t working well after a few months, changing your site or adjusting the page is okay. The key element is to continue learning. Then, apply your knowledge to various site areas, which could lead to significant growth.

The Bottom Line

In conclusion, for the successful growth of your fintech site, it’s crucial to create backlinks and measure your content impact. Building relationships with journalists can be instrumental in link acquisition. Meanwhile, testing different strategies and learning from them is essential for optimising your site for better performance.

How Goldmine Media Can Help

If you’d like more information on how we can assist with your marketing, please contact Goldmine Media. You can reach us by calling 0845 686 0055 or email findoutmore@goldminemedia.co.uk.