Our mix of large and small clients is deliberate. We like the varied experience this gives us.
Goldmine Media is a fully integrated communications and marketing agency and work with a diverse range of clients, principally across the financial, wealth management and lifestyle planning, mortgage, insurance and professional services and technology sectors.
Our mix of large and small clients is deliberate. We like the varied experience this gives us. We often help growing our clients businesses build marketing functions (sometimes seconding our staff). Meanwhile some of or larger clients are often looking for programs that can profile new capabilities creatively, reposition parts of their business and accelerate change, connecting more effectively with audiences through social and digital campaigns.
Financial Advice & Wealth Management
Financial professionals and wealth managers continue to face a paradigm shift with further increased regulation, higher client-service expectation levels, more consumer “do it yourself ” online opportunities with Robo advice gaining traction leading to moderate to minimal human advice intervention.
Increasingly our clients are putting greater value on holistic advice to enable them to achieve multiple, often conflicting goals through a range of strategies. We have extensive experience creating bespoke communication strategies that help to exploit both traditional and more tech driven marketing disciplines to keep ahead of the curve.
The mortgage sector continues to go through a transformative state. An increasing number of online lenders and challenger banks are increasingly obtaining mortgage and protection business from traditional mortgage advisers and brokers. The sector is experiencing in-depth digitalisation, with no turning back in sight.
The introduction of comparison websites and platforms and the use of big data and analytics weigh in favour of further transformation. As competition gains pace in the mortgage space we combine creativity with technology-inspired solutions. This means we can help our clients to identify the right solutions for their business challenges now, as well as plan for their next business opportunities.
In an era of increasing competition, technology in the insurance sector is making big inroads and increasing market share. A generational shift is under way, and the needs and preferences of consumers is evolving towards a simpler and more engaging experience. Consumers are looking for a holistic advisory solution that encompasses their needs across a wide range of products and services.
We believe in developing integrated and innovative marketing solutions that answer our clients' briefs and objectives, based upon insight, creativity, and the combination of marketing disciplines.
The professionals services sector continues to experience significant challenges and transformation. All businesses are having to progressively adapt to greater fee transparency, increased competition and client demands and other realities. New challenges and opportunities are emerging which need to be anticipated in order to be positioned for future success.
Our goal is to help our clients de-risk commercial decision making by being creatively courageous, strategically forensic, digitally progressive, data smart and behaviour driven.
Keeping up with new technology, staying relevant to the next generation of individual and private client investors, and finding ways to integrate this as part of the client-service process, is a key issue facing many financial professionals and businesses.
There is no doubt that wealth management firms, financial advisers and professionals are now at a turning point, and have a great opportunity to reinvent themselves in order to both deliver an exceptional digital experience for the digital natives as well as to define a new generation of high touch services. We believe that the perfect blend of technology, data and artistry makes every execution smarter, more dynamic, and more effective.