Our approach and expertise, across different communication and marketing channels and disciplines.
We enable professional service businesses to distinguish and extend the value proposition they provide to clients. Our approach and expertise, across different communication and marketing channels and disciplines, allows us to always start with the business problem or objective; from there we identify the solution needed to engage with the right audience to ensure the right results are achieved.
Strategy & Planning
A considered and well-researched strategy will act as a reference point for all future activity which can be shared within your business to provide a framework for success.
We have over two decades industry experience - so we are well placed to guide your communications strategy. We work closely with you to establish your key messages, ideal clients, desired outputs and targeted media outlets to create a strategy document which aligns to your overall business objectives. We’ll implement the communications plan, measure and feedback the progress.
Creating valuable content inspires trust and brand loyalty more than anything.
We create and distribute valuable, relevant and technically accurate compliant content to attract and acquire a clearly defined audience – with the objective of driving profitable action. We’ll help your business engage with the right audience to achieve the required results, from SEO friendly website editorial to a corporate brochure, custom publications to infographics and video.
Digital & Social
In order to make an impact, your digital and social media strategy needs to engage with the right audience.
We know which platforms deliver the best ROI based on your specific business objectives, whether it’s for client acquisition, client engagement, increasing brand awareness or simply to drive more online traffic. Our experienced team have a wealth of digital experience, from social media management to content creation, PPC to SEO and online advertising.
For a great brand to resonate, engage and remain in the hearts and minds of its intended audience, it needs to be relevant, valuable and constantly evolving.
Our branding specialists take everything into account from strategy to execution; whether it’s a refresh, overhaul, sales collateral or a multi-channel advertising campaign, we’ll help determine the right path for your business to ensure it resonates with the audience that matters.
We believe design is about creating visual engagement combined with memorable and useful experiences.
Creativity is at the heart of what we do and is essential when delivering all types of marketing materials. Our design team is highly experienced in a range of design disciplines from creating marketing tools, presentation materials, publications and collateral, both for online and offline channels. We take an integrated approach to creativity that enables each recipient to acquire the information they want via their preferred channel.
Website & Apps
There is no point in having a website or mobile presence as part of your value proposition if it can’t be found or visitors don't keep returning or it doesn’t provide a ROI.
Our experienced web and App development team will help you increase your digital footprint and audience engagement by integrating the most appropriate technological developments to enable your business to deliver a unique and digitally accessible user experience and which should sit at the epicentre of your entire communication and engagement channels.
Client Service Proposition
Deliver a highly coordinated marketing approach to clients, prospects and professional introducers.
This service includes a portfolio of fully personalised client facing magazines and client marketing guides designed to improve client communication, raise brand awareness, improve marketing efficiency, enhance client retention and increase sales. You receive printed copies of your fully personalised client magazine and portfolio of digital client marketing guides every two months.
Efactsheets Marketing Bundle
Generate further new business opportunities with clients and get closer to your key business audiences by adding another layer of contact.
Every month receive five topical, fully personalised digital efactsheets featuring your business logo, company name, contact details and regulatory statement. This service is perfect for client retention and for generating new business opportunities and referrals.
Financial guides featuring compliant content to use as part of a strategy-driven process to acquire and retain clients. Engaging and relevant content will enable your business to attract more visitor web traffic, better quality leads and improved brand awareness.
Every guide should align with your commercial goals, speak directly to your audience and build a conversation around your brand. Goldmine Media have a team of editorial specialists who thrive on creating and outreaching great compliant content across a diverse range of different subjects.
Spring Statement & Budget guides
Featuring the key measures and outcomes and what they mean to your clients, their business and employees.
Be one of the first financial professionals to communicate to your clients, prospective clients and professional introducers the key announcements. We are now taking early orders for your fully personalised client guides that will feature the key measures and outcomes and what they mean to your clients, their business and employees.
Taxation & Allowances data cards
Fully personalised 2019/20 Taxation & Allowances data cards provide valuable information to clients and prospects throughout the year.
Featuring your business name and logo, contact details, regulatory statement, and colour pallet throughout, these are the perfect marketing touch point. These feature all the key tax rates, allowances and information appropriate to both individual private clients and their business.
No two approaches are the same when creating custom editorial content. Goldmine Media have a team of editorial specialists that work with you to understand who your audience is and how best to communicate successfully with them.
Whatever your goals and objectives, providing the right content is critical. Mediocrity, on the other hand, can tarnish your brand. Something as seemingly minor as simple grammar errors can turn people away from your business. On the other hand, when you have content writing that hits the mark, you have the foundation of a successful editorial strategy.