Paid advertising, also called ‘Pay-Per-Click’ (PPC) and ‘search engine marketing’ (SEM), if set up and managed correctly can be an extremely powerful dynamic for enhanced lead generation for financial and professional advisers.
As the saying goes, ‘You are only as good as your data’. When it comes to lead generation, this is totally correct. Generating new leads consistently is the decisive factor influencing the potential number of sales in the pipeline, and this is a key factor for many financial and professional service advisers that are looking to generate new business opportunities in a competitive marketplace.
Keeping up with new financial technology, staying relevant to the next generation of investors and finding ways to integrate artificial intelligence into investment decision-making and into the client service process are some of the key issues facing the financial and professional service sectors today.
Content marketing is still king to your clients in today’s rapidly changing financial and professional service sectors, in addition to juggling and complying with regulation such as MiFID II and GDPR, and advising clients amid challenging market and geopolitical conditions, it’s even more important that you keep totally focused on each client. Managing client expectations, staying in touch with them and providing emotional engagement go hand in hand with all of the other challenges you may be facing.Read More
Do you feel that you don’t have enough time for social media? Or, are you just not sure how to use it to achieve your business goals? LinkedIn doesn’t have to be complicated; what it comes down to is understanding three steps that allow you to build and maintain a successful presence.Read More
Your email represents you, your company and your product or service, and it is very similar to the cover of a book: the cover is a huge selling point and often differentiates the bestsellers from the rest of the pack.Read More
There are literally billions of blogs available to read on the Internet, so why should your financial advisory blog add its voice to the endless sea of digital noise? Will it get found by the right people? Is it worth the time, money and effort?Read More
Social media marketing is continuously evolving, and marketers are learning that it is important to go beyond the numbers and focus on actually engaging this consumer base they have built.Read More
Having a financial content marketing strategy isn’t just about developing good content. You need to be able to see the value of your content efforts. When thinking about content strategy, you should consider four main aspects:Read More