lead generation

Lead generation for financial advisers

Oliver Taylor Blogging, Content marketing, Inbound marketing, Lead Generation, SEO, Social Media, Web traffic, Websites

Reading Time: 6 minutes

7 ways to enhance your website lead generation

If you’re not generating enough new prospective client leads from your website, it’s clearly a
problem. Increasingly at Goldmine Media, we’re seeing a trend that highlights the fact that more
innovative financial services firms are benefiting from website lead generation and high
conversion levels to business.

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Video Marketing

Financial adviser video marketing

Steve Wright Marketing, Video marketing

Reading Time: 6 minutes

How to embrace the possibilities and potential of video marketing

Use of video is helping many financial brands to increase awareness, boost engagement and create greater avenues for ROI. The financial services sector is increasingly embracing the possibilities and potential of video marketing.

It’s not too hard to see why video is so popular these days. For one thing, it’s an easy-to-digest format, and it’s why the world reportedly watches over 1 billion hours of YouTube videos per day.

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email marketing

12 email marketing campaign tips for financial advisers

Henry Jasper Marketing

Reading Time: 4 minutes

Is email marketing the perfect tool to further build client relationships to help you generate leads?

One of the big advantages of email marketing is that your clients and prospective clients still use email widely. At Goldmine Media, we believe that email marketing remains a highly effective way to further build client relationships to help you generate leads and additional new business opportunities.

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Financial advice opportunities and threats

Abigail Spencer Uncategorised

Reading Time: 4 minutes

Delivering compliant marketing solutions is the key

In today’s world, change is a constant. And in financial services, advisers face many different challenges to win new clients and service existing clients efficiently and profitably. However, delivering this service level to clients can be time consuming and expensive. This is often driven by the Government or regulators introducing new policy initiatives or changing rules and regulations.

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PPC

Pay-Per-Click (PPC) — powerful business generation

Abigail Spencer Digital marketing, Inbound marketing, Lead Generation, Web traffic, Websites

Reading Time: 2 minutes

PPC advertising can target prospective clients who are sincerely interested in what you have to offer

Paid advertising, also called ‘Pay-Per-Click’ (PPC) and ‘search engine marketing’ (SEM), if set up and managed correctly can be an extremely powerful dynamic for enhanced lead generation for financial and professional advisers.

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lead generation

‘You are only as good as your lead generation data’

Oliver Taylor Inbound marketing, Lead Generation

Reading Time: 3 minutes

Generating new business opportunities in a competitive marketplace

As the saying goes, You are only as good as your data’. When it comes to lead generation, this is totally correct. Generating new leads consistently is the decisive factor influencing the potential number of sales in the pipeline, and this is a key factor for many financial and professional service advisers that are looking to generate new business opportunities in a competitive marketplace.

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financial technology

Staying relevant with financial technology

George Davies Digital marketing, Mobile marketing, Social Media, Websites

Reading Time: 2 minutes

Some of the key issues facing the financial and professional service sectors

Keeping up with new financial technology, staying relevant to the next generation of investors and finding ways to integrate artificial intelligence into investment decision-making and into the client service process are some of the key issues facing the financial and professional service sectors today.

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content marketing

Why content marketing is still king to your clients

Andrew Taylor Blogging, Content marketing, Inbound marketing, SEO, Social Media, Web traffic

Reading Time: 4 minutes

Managing client expectations, staying in touch and providing emotional engagement

Content marketing is still king to your clients in today’s rapidly changing financial and professional service sectors, in addition to juggling and complying with regulation such as MiFID II and GDPR, and advising clients amid challenging market and geopolitical conditions, it’s even more important that you keep totally focused on each client. Managing client expectations, staying in touch with them and providing emotional engagement go hand in hand with all of the other challenges you may be facing.Read More

linkedin

LinkedIn, 3 steps to achieving success

admin Social Media

Reading Time: 3 minutes

Do you feel that you don’t have enough time for social media? Or, are you just not sure how to use it to achieve your business goals?

LinkedIn doesn’t have to be complicated; what it comes down to is understanding three steps that allow you to build and maintain a successful presence.Read More