What’s concerning 28% of financial advisers?

Tobias Fenton Social Media

Reading Time: 4 minutes

Getting social – the modern equivalent of the coveted ‘word of mouth’

Unsurprisingly, research carried out on a representative sample of financial advisers identified the top business challenge facing them currently is the increasing burden of compliance. This was selected by nearly half (49%) of the advisers surveyed[1].

But after compliance and regulation, the next other significant challenge commonly faced by established financial adviser businesses is servicing existing clients to lock in the client business for an eventual sale or business exit, selected by (28%) of the advisers surveyed. This makes total sense, as retaining existing clients is considerably less expensive than acquiring new ones. It’s very well documented that generating business from new client acquisition can cost anything between 5 to 25 times more than it does from an existing client.

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Tips for producing a successful company brochure

Camilla Pemberton Marketing

Reading Time: 4 minutes

How do you tell a compelling story about your business?

Even with the presence of the digital world all around us, is it still important to have a well-designed company brochure? The answer is a resounding ‘Yes’. Along with your website, social networking, advertising and marketing efforts, your company brochure forms an integral part of your branding and client engagement process.

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5 common marketing challenges faced by financial advisers

Abigail Spencer Digital marketing, Websites

Reading Time: 4 minutes

First impressions count in the personal finance and wealth management world

When it comes to digital marketing for the financial services sector, it’s a highly competitive arena. You’re competing with everyone from high street banks to platforms such as Hargreaves Lansdown.

Nowadays, first impressions are increasingly happening online. Studies show that first impressions are made within the first few seconds when a prospective clients visits your website. That is why every financial adviser business should develop marketing strategies with a clear online vision because you’re unlikely to get a second chance to make a good first impression.

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How financial advisers can achieve a true competitive advantage

Henry Jasper Mobile marketing, Social Media, Video marketing

Reading Time: 6 minutes

Creating an engaging client experience that is personal, fast, easy and useful

Over the past decade at Goldmine Media, we’ve seen the financial service sector undergo an unprecedented structural change. All financial adviser businesses now face a number of challenges in a post-crash market, including more stringent regulations, a more demanding consumer, competition exploiting disruptive business models, and how best to integrate new technologies internally.

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future marketing

Identifying future marketing revenue streams

Henry Jasper Digital marketing

Reading Time: 5 minutes

How a clever marketing plan can drive the growth of a financial service business

The financial services industry is increasingly being subjected to the rise of digital innovators and disruptors that present a serious threat to traditional business models. There’s also the risk of losing clients to these providers as they raise client expectations.

So where in the future will business come from, and how will marketing play an important role in it? According to new research[1], only 15% of financial advisers expect growth in asset values to drive their business growth next year, which is down from a third (34%) over the past five years.

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financial brands

Do clients pay for financial advice or financial brands?

Abigail Spencer Branding

Reading Time: 5 minutes

Shaping your personality, promise and purpose to those who experience it

An absolute critical part to any financial services company is branding because of the overall impact it makes both today and for long-term success. Branding can change how your prospective clients and existing clients perceive your brand – and let’s clear one thing up, a logo is not a brand. Read More

seminar

Successful seminar marketing selling

Camilla Pemberton Event Marketing

Reading Time: 4 minutes

Effective seminar marketing steps to fill your next live event

Are your seminar attendance figures not as high as you would like them to be? Don’t assume it’s because of a lack of interest. All too often, it’s the pre-seminar marketing that misses the mark. I recently attended a seminar about Inheritance Tax planning. One of the attendees sitting next to me afterwards said, ‘This is one of the best and most informative seminars I’ve ever attended,’ followed by, ‘Too bad only six people showed up.’

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client loyalty

How to increase client loyalty

Oliver Taylor Financial Marketing

Reading Time: 5 minutes

Three quarters of clients would consider switching to another adviser

It generally costs in excess of five times as much to acquire a new client as it does to retain an existing client. But, all too often, this gets forgotten, with many businesses obsessively focusing on new client acquisition.

Today’s more well-informed clients expect immediate, personalised interactions. To meet these expectations, financial service companies must now differentiate their client service proposition through timely, targeted and tailored client experiences based on real-time data analytics.

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lead generation

Lead generation for financial advisers

Oliver Taylor Blogging, Content marketing, Inbound marketing, Lead Generation, SEO, Social Media, Web traffic, Websites

Reading Time: 6 minutes

7 ways to enhance your website lead generation

If you’re not generating enough new prospective client leads from your website, it’s clearly a
problem. Increasingly at Goldmine Media, we’re seeing a trend that highlights the fact that more
innovative financial services firms are benefiting from website lead generation and high
conversion levels to business.

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