If you’re not generating enough new prospective client leads from your website, it’s clearly a
problem. Increasingly at Goldmine Media, we’re seeing a trend that highlights the fact that more
innovative financial services firms are benefiting from website lead generation and high
conversion levels to business.
Use of video is helping many financial brands to increase awareness, boost engagement and create greater avenues for ROI. The financial services sector is increasingly embracing the possibilities and potential of video marketing.
It’s not too hard to see why video is so popular these days. For one thing, it’s an easy-to-digest format, and it’s why the world reportedly watches over 1 billion hours of YouTube videos per day.
One of the big advantages of email marketing is that your clients and prospective clients still use email widely. At Goldmine Media, we believe that email marketing remains a highly effective way to further build client relationships to help you generate leads and additional new business opportunities.
In today’s world, change is a constant. And in financial services, advisers face many different challenges to win new clients and service existing clients efficiently and profitably. However, delivering this service level to clients can be time consuming and expensive. This is often driven by the Government or regulators introducing new policy initiatives or changing rules and regulations.
Paid advertising, also called ‘Pay-Per-Click’ (PPC) and ‘search engine marketing’ (SEM), if set up and managed correctly can be an extremely powerful dynamic for enhanced lead generation for financial and professional advisers.
As the saying goes, ‘You are only as good as your data’. When it comes to lead generation, this is totally correct. Generating new leads consistently is the decisive factor influencing the potential number of sales in the pipeline, and this is a key factor for many financial and professional service advisers that are looking to generate new business opportunities in a competitive marketplace.
Keeping up with new financial technology, staying relevant to the next generation of investors and finding ways to integrate artificial intelligence into investment decision-making and into the client service process are some of the key issues facing the financial and professional service sectors today.
Content marketing is still king to your clients in today’s rapidly changing financial and professional service sectors, in addition to juggling and complying with regulation such as MiFID II and GDPR, and advising clients amid challenging market and geopolitical conditions, it’s even more important that you keep totally focused on each client. Managing client expectations, staying in touch with them and providing emotional engagement go hand in hand with all of the other challenges you may be facing.Read More
LinkedIn doesn’t have to be complicated; what it comes down to is understanding three steps that allow you to build and maintain a successful presence.Read More