financial brands

Do clients pay for financial advice or financial brands?

Abigail Spencer Branding

Reading Time: 5 minutes

Shaping your personality, promise and purpose to those who experience it

An absolute critical part to any financial services company is branding because of the overall impact it makes both today and for long-term success. Branding can change how your prospective clients and existing clients perceive your brand – and let’s clear one thing up, a logo is not a brand. Read More

seminar

Successful seminar marketing selling

Camilla Pemberton Event Marketing

Reading Time: 4 minutes

Effective seminar marketing steps to fill your next live event

Are your seminar attendance figures not as high as you would like them to be? Don’t assume it’s because of a lack of interest. All too often, it’s the pre-seminar marketing that misses the mark. I recently attended a seminar about Inheritance Tax planning. One of the attendees sitting next to me afterwards said, ‘This is one of the best and most informative seminars I’ve ever attended,’ followed by, ‘Too bad only six people showed up.’

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client loyalty

How to increase client loyalty

Oliver Taylor Financial Marketing

Reading Time: 5 minutes

Three quarters of clients would consider switching to another adviser

It generally costs in excess of five times as much to acquire a new client as it does to retain an existing client. But, all too often, this gets forgotten, with many businesses obsessively focusing on new client acquisition.

Today’s more well-informed clients expect immediate, personalised interactions. To meet these expectations, financial service companies must now differentiate their client service proposition through timely, targeted and tailored client experiences based on real-time data analytics.

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lead generation

Lead generation for financial advisers

Oliver Taylor Blogging, Content marketing, Inbound marketing, Lead Generation, SEO, Social Media, Web traffic, Websites

Reading Time: 6 minutes

7 ways to enhance your website lead generation

If you’re not generating enough new prospective client leads from your website, it’s clearly a
problem. Increasingly at Goldmine Media, we’re seeing a trend that highlights the fact that more
innovative financial services firms are benefiting from website lead generation and high
conversion levels to business.

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Video Marketing

Financial adviser video marketing

Steve Wright Marketing, Video marketing

Reading Time: 6 minutes

How to embrace the possibilities and potential of video marketing

Use of video is helping many financial brands to increase awareness, boost engagement and create greater avenues for ROI. The financial services sector is increasingly embracing the possibilities and potential of video marketing.

It’s not too hard to see why video is so popular these days. For one thing, it’s an easy-to-digest format, and it’s why the world reportedly watches over 1 billion hours of YouTube videos per day.

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email marketing

12 email marketing campaign tips for financial advisers

Henry Jasper Marketing

Reading Time: 4 minutes

Is email marketing the perfect tool to further build client relationships to help you generate leads?

One of the big advantages of email marketing is that your clients and prospective clients still use email widely. At Goldmine Media, we believe that email marketing remains a highly effective way to further build client relationships to help you generate leads and additional new business opportunities.

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Financial advice opportunities and threats

Abigail Spencer Uncategorised

Reading Time: 4 minutes

Delivering compliant marketing solutions is the key

In today’s world, change is a constant. And in financial services, advisers face many different challenges to win new clients and service existing clients efficiently and profitably. However, delivering this service level to clients can be time consuming and expensive. This is often driven by the Government or regulators introducing new policy initiatives or changing rules and regulations.

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PPC

Pay-Per-Click (PPC) — powerful business generation

Abigail Spencer Digital marketing, Inbound marketing, Lead Generation, Web traffic, Websites

Reading Time: 2 minutes

PPC advertising can target prospective clients who are sincerely interested in what you have to offer

Paid advertising, also called ‘Pay-Per-Click’ (PPC) and ‘search engine marketing’ (SEM), if set up and managed correctly can be an extremely powerful dynamic for enhanced lead generation for financial and professional advisers.

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lead generation

‘You are only as good as your lead generation data’

Oliver Taylor Inbound marketing, Lead Generation

Reading Time: 3 minutes

Generating new business opportunities in a competitive marketplace

As the saying goes, You are only as good as your data’. When it comes to lead generation, this is totally correct. Generating new leads consistently is the decisive factor influencing the potential number of sales in the pipeline, and this is a key factor for many financial and professional service advisers that are looking to generate new business opportunities in a competitive marketplace.

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