linkedin

Four ingredients for LinkedIn success

admin Social Media

Reading Time: 3 minutes

It’s no secret that businesses are increasingly turning to social media to execute key business strategies. Each platform offers firms something different, but with its constant new features, increased user insights and page analytics, LinkedIn has become a powerhouse social media business tool in recent times.Read More

website traffic

Website traffic, make a significant difference

admin SEO

Reading Time: 3 minutes

Consumers are increasingly using search engines such as Google as a convenient and quick way of finding products online. Around 50% of online purchases start with a website search, and high rankings in search results represent a huge opportunity to generate more business and boost website traffic and sales.Read More

Converting web traffic into referrals

admin Digital marketing

Reading Time: 2 minutes

The goal of strategic inbound marketing is to convert strangers into web traffic and then subsequently clients, but imagine going one step further in developing your online community and changing strangers into advocates for your business. For years, financial advisers have relied heavily on referrals to grow their client base; however, the platform to harness and display this positive feedback is now online.Read More

Ensuring your website works on all platforms

admin SEO

Reading Time: 2 minutes

SEO in a mobile environment is not the same as in a desktop environment. Google uses an entirely different search algorithm for a mobile website compared to traditional search, and users want answers fast or they’ll move on to other websites.Read More

5 ways for financial advisers to improve their blog

admin Blogging

Reading Time: 2 minutes

When it comes to starting a digital marketing strategy from scratch, one of the first items on your to-do list should be creating a blog. Any financial advisory firm that wants to be found online amid the plethora of web traffic must publish relevant, unique, quality and engaging blog content on a regular basis. This is what digital marketing is all about.Read More

Are your calls-to-action working as they should?

admin Website Design

Reading Time: 2 minutes

Is your landing page lonely? Is everyone passing by without so much as a click? Unfortunately, so many financial advisory firms miss out on opportunities to engage with website visitors because they make crucial web design mistakes with their call-to-action (CTA) buttons.Read More

Is your mobile marketing strategy up to speed?

admin Mobile marketing

Reading Time: 4 minutes

Financial advisers are generally coming to terms with the fact that their website marketing strategy must be mobile-friendly in order to be accessible and appealing to their audience. This was further reinforced with the 2013 release of Google’s algorithm update, Hummingbird, which enables Google to better understand and display results for long-tail search queries as well as natural language (i.e. spoken) queries.Read More