blog

To blog or not to blog? That is the question

admin Blogging

Reading Time: 2 minutes

There are literally billions of blogs available to read on the Internet, so why should your financial advisory blog add its voice to the endless sea of digital noise?

Will it get found by the right people? Is it worth the time, money and effort?Read More

social media

Social media a crucial part of your online presence

admin Social Media

Reading Time: 2 minutes

Social media marketing is continuously evolving, and marketers are learning that it is important to go beyond the numbers and focus on actually engaging this consumer base they have built.

There is real potential in gaining a large following that is also willing to engage with your financial advisory brand. By providing the type of value and content your target audience wants to see on its news feed, there is a high potential for ROI.Read More

google metrics

Metrics for financial advisers to track?

admin Digital marketing

Reading Time: 2 minutes

Tracking the measurements of your website’s performance will help you grow your business online. For financial advisers, this means taking a look at the top Google Analytics metrics that assist in building credibility and trust that are so vital for conversion later on.Read More

linkedin

Four ingredients for LinkedIn success

admin Social Media

Reading Time: 3 minutes

It’s no secret that businesses are increasingly turning to social media to execute key business strategies. Each platform offers firms something different, but with its constant new features, increased user insights and page analytics, LinkedIn has become a powerhouse social media business tool in recent times.Read More

website traffic

Website traffic, make a significant difference

admin SEO

Reading Time: 3 minutes

Consumers are increasingly using search engines such as Google as a convenient and quick way of finding products online. Around 50% of online purchases start with a website search, and high rankings in search results represent a huge opportunity to generate more business and boost website traffic and sales.Read More

Converting web traffic into referrals

admin Digital marketing

Reading Time: 2 minutes

The goal of strategic inbound marketing is to convert strangers into web traffic and then subsequently clients, but imagine going one step further in developing your online community and changing strangers into advocates for your business. For years, financial advisers have relied heavily on referrals to grow their client base; however, the platform to harness and display this positive feedback is now online.Read More

Ensuring your website works on all platforms

admin SEO

Reading Time: 2 minutes

SEO in a mobile environment is not the same as in a desktop environment. Google uses an entirely different search algorithm for a mobile website compared to traditional search, and users want answers fast or they’ll move on to other websites.Read More