Is your mobile marketing strategy up to speed?

admin Mobile marketing

Reading Time: 4 minutes

Financial advisers are generally coming to terms with the fact that their website marketing strategy must be mobile-friendly in order to be accessible and appealing to their audience. This was further reinforced with the 2013 release of Google’s algorithm update, Hummingbird, which enables Google to better understand and display results for long-tail search queries as well as natural language (i.e. spoken) queries.Read More

Measure the success of your content?

admin Blogging

Reading Time: 2 minutes

Thanks to advanced metrics tools such as Google Analytics, financial advisory firms have the power to easily track the effectiveness of their content, especially their blog.Read More

What NOT to do with SEO

admin SEO

Reading Time: 3 minutes

Search engine optimisation (SEO) is the process of improving the visibility of a website/web page in a search engine’s results. The earlier and more frequently a site appears in the search result list, the more visitors it will receive from the search engine’s users.Read More

Implement a successful content marketing strategy

admin Content marketing

Reading Time: 2 minutes

A content marketing strategy is increasingly important for financial advisers in a world dominated by the Google algorithm – and for good reason. Google’s constant tweaks of its search algorithm seeks to present searchers with the most relevant, timely and valuable content and defeat the aims of trying to game the system to get poor-quality content to rank well.Read More

Building a trust relationship with your audience

admin Content marketing

Reading Time: 3 minutes

Content marketing is the new strategy for search engine optimisation (SEO) and for building a trust relationship with your audience. While a blog can be foundational for any marketing plan, they aren’t for everyone. The good news for non-bloggers is that content marketing is still possible, and we have included some tips below that show this to be the case.Read More