Search Engine Optimisation (SEO)

Search engine optimisation service

To be truly competitive in the search engine rankings, you may need to employ several different search engine marketing techniques. Search Engine Optimisation (SEO) is the simple activity of ensuring your website can be found in search engines for words and phrases relevant to what the site is offering. In many respects, it's simply quality control for websites. Google has dominance in the search engine arena with 89% of all smartphone and tablet searches.

Authoritative pages in search results

Ultimately, relevant and target-specific content encourages people to link to your pages and shows Google and the other search engines your pages are interesting and authoritative. This leads to search engine success because the search engines want to show interesting and authoritative pages in their search results. It's that simple!

Prospective clients find useful content

Google promotes authority pages to the top of its rankings. At Goldmine Media, our highly experienced editorial team write content to enable our clients to create pages that become authority pages. This involves writing content your clients and prospective clients find useful, because useful content is shared in blogs, Twitter feeds and on other social media platforms, and over time Google picks up on these authority signals. This virtuous circle creates strong and sustainable Google and other search engine rankings.

Don't confuse quality with quantity

Links are important, but don't confuse quality with quantity, and don't think about links in isolation from your content. It's vital to understand that having great content considerably increases your chances of securing natural links from quality, relevant pages. These links will help you the most. In simple language, if you have something worth linking to, you might secure links worth having. Other sites don't link to poor-quality content.

Mix of SEO techniques

Other SEO methods may include allocation of a budget for the use of Google Adwords (sponsored links or pay-per-click), blogs, social and viral media, and other linking strategies. However, the selected mix of SEO techniques will depend very much on your individual business proposition.

Adjust your search engine strategy

We work with you to adjust your search engine strategy over time to keep up with current market changes. Also, search engines often revamp how they rank websites, thus rendering previous ranking methods obsolete. Monitoring both a site's Google ranking for keyword phrases and tracking the conversion value of various other keywords is an invaluable resource for online business.

See your website traffic increase

We work with you to understand what kind of content your prospective clients are looking for. Create a great site, and create content needed to make it easy for them to share it. Do this and you'll start to see your website traffic increase.

Choose a pay monthly option plan

Talk to us about spreading your payments and managing your costs over a pre-agreed number of months, interest-free, to ensure that you end up with a website that meets all your requirements and isn't restricted by cost. To discuss your requirements, contact Goldmine Media today. Please complete our enquiry form or call us on 0845 686 0055.