Website rebuild and upgrading the online presence.
SPF Private Clients provide mortgage advice, wealth management and insurance broking services to high-net-worth clients. Formed in 2011 after a management buyout of Savills Private Finance, the financial arm of Savills plc, in 2018, Cabot Square Capital acquired a majority stake in the business. Howden, the London-based international insurance broker, announced in 2022 the signing of the acquisition of SPF Private Clients.
For their expert brokers, no situation is too complicated – and their market knowledge means they find solutions where others can’t. They have excellent lender relationships across the UK and globally, enabling them to negotiate the best mortgage rates for each client’s situation.
Mortgage advice, wealth management and insurance broking services to high-net-worth clients.
Delivering a best-in-class client experience required creating a new user journey based on qualitative and quantitative data.
As part of a larger rebranding initiative, the brief to Goldmine Media was to redesign and rebuild a new SPF Private Clients’ website. The project was a massive undertaking, not to mention an important one to get right considering the critical role the website needed to play in SPF Private Clients’ marketing and brand image.
The goal was to improve user engagement and create a more powerful reflection of the SPF Private Clients’ brand, services and product offerings. The web development team at Goldmine Media had to balance clean functionality with design aesthetics.
For SPF Private Clients, delivering a best-in-class client experience required creating a new user journey based on qualitative and quantitative data. Additionally, we had to develop new content and shape the design around it to support this. As part of the previous rebranding exercise, the website also had to have a fresh look and upgraded user experience (UX).
After a successful proof of concept, SPF Private Clients selected Goldmine Media to design, build and manage their new website.
Our website development team focused on eight critical elements during the planning and redesign completion process:
We created and fine-tuned relatable taglines and used photography to build trust and confidence. Additionally, we applied colour psychology to deepen the connection on a subconscious level. We made many revisions to taglines, images, and colours due to user testing.
Applied colour psychology to deepen the connection on a subconscious level.
"Humanising" the website experience by listening to and learning from website visitors.
SPF Private Clients is unique. From our research, we knew that their consumers liked dealing with people when making financial decisions, but at the same time, some clients preferred a self-service approach.
Therefore, we set out to “humanise” the website experience by listening to and learning from website visitors and providing them with timely and relevant information via integrated API sources to research their requirements.
We delivered a responsive website design and messaging that emotionally connects with users, working well across all devices and specifically optimised for mobile users. The build included user-centric Information Architecture (IA) and intuitive navigation.
The inclusion of mortgage calculators enables users to assess their options based on their situation, allowing them to try out different scenarios to get a good idea of costs before making contact.
Users can also compare mortgage deals and see their interest rates and monthly payments, enabling them to obtain the best daily mortgage rates.
The Media Centre offers How to guides, market insights and a press coverage area.
Once launched, the key result was immediate:
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Goldmine Media provide website solutions to clients across multiple industries, from wealth and asset management, insurance and fintech to lending institutions. We believe digital adoption is no longer an option but a necessity for survival.
We design and develop websites, web applications and digital content that drive business growth and client engagement. We’ve been a leading digital agency for over two decades.