More website traffic means more prospective clients
The options for driving traffic to your firms website are plentiful, but that doesn’t mean you should use each one. Your audience is unique and will respond to a unique blend of approaches. It’s essential to find the right digital marketing mix.
There are many reasons why driving traffic to your website is important for financial advice firms. For one, it will increase sales and revenue. More website visitors means more prospective clients, and more clients leads to more new business opportunities.
Additionally, driving traffic to your firms website will also build further brand awareness and credibility. If prospective clients see your website is popular and gets a lot of traffic, they’ll be more likely to trust your brand and visit your site again in the future.
While driving traffic is straightforward in concept, it takes consistent effort to master.
“The number 1 search result in Google gets approximately 32% of all clicks.”
Source: Moz
Top 4 ways to drive traffic to your firm’s website
1. Search engine optimisation
Financial advisers can use search engine optimisation (SEO) strategies to ensure their website appears as high as possible in search engine results pages. Optimising your website for relevant keywords can dramatically increase its chances of being found by prospective clients.
2. Pay-per-click advertising
Investing in pay-per-click (PPC) advertising is another way to improve visibility. Financial advisers can bid on relevant keywords and have their ads appear alongside search results. While PPC can be expensive, it can be an effective way to reach many prospective clients in a short time.
3. Social media marketing
In today’s increasingly digital world, social media is essential for driving website traffic. Financial advisers can use social media platforms like LinkedIn, Twitter, and Facebook to share content and build relationships with prospective clients.
4. Email marketing
Another great way to drive traffic to financial adviser websites is through email marketing. Advisers can cultivate email lists of prospective and current clients and send them periodic newsletters and updates. Email marketing is an excellent way to keep prospective clients engaged and informed about what you’re doing.
Want to create a more impactful online presence for your firm?
By using these methods, financial advice firms can significantly increase the amount of website visitors received and ultimately generate more leads and new business opportunities. To discuss how Goldmine Media can work with your firm to create more impactful online presence, talk to a member of our Business Team on 0845 686 0055, or email: findoutmore@goldminemedia.co.uk.
Oscar Bailey, Digital PR Consultant,
Goldmine Media
