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Video Marketing for Financial Services

Video Marketing Increases Engagement on Your Digital and Social Channels

Video marketing is nothing new, but it’s certainly proving to be a powerful, effective part of a digital marketing strategy – now more than ever. In today’s competitive market, financial advice firms need to find alternative ways to stand out from the crowd.

One way to do this is through video marketing. Video marketing can be a highly effective way to reach prospective clients and promote your service or product. It means using videos to promote and showcase your services or products. It helps increase engagement on your digital and social channels, educates and informs your audience, and means you can reach out to them with another touchpoint.

Videos can be engaging and informative, making them more likely to be shared and liked by the viewers. In addition, they enable firms to show off their personality and build trust with a prospective client.

Video should be seen as an investment – according to Sales Lion, including video on a landing page can increase conversions by 80%!

digital marketing guide

Influence a Prospective Client’s Behaviour

Watching a well-produced video can absolutely influence a prospective client’s behaviour and persuade them to convert into a qualified lead (or a lead to convert into a client!).

Conveying the right emotions through video is also a powerful selling tool! Plus, they can serve as built-in tutorials or testimonials, depending on how you choose to implement them as part of your digital marketing strategy.

Video Is a Great Addition to Your Email Marketing Campaigns

We all get inundated with email; getting someone to open your email is an increasing challenge. Just using ‘video’ in your subject line can increase open rates and decrease unsubscribe rates.

Video in an email leads to a 200% to 300% increase in click-through rate – a staggering statistic from Forrester.

Search Engines Love Video

Search engines are looking for content that engages viewers. Nothing entices more numerous and longer page views quite like a video.

Not only that, YouTube is the second largest search engine behind Google. If you put your video on YouTube as well as your website, your visibility and opportunity to show up in search results is greatly increased.

What’s more, if you promote your video via social media, your chances of getting found also significantly increase.

Rising Trend in Educational Video Content

Video Builds Trust and Credibility

Video is the perfect way to create a personality for your firm and your brand, enabling you to connect with your viewer and earn their trust.

The more videos you have to help educate and inform your clients and prospective clients, the more you will build on that foundation of trust. And trust translates to new business opportunities.

Video Encourages Social Shares

We now live in the age of viral videos. According to Google, 92% of mobile video consumers share videos with others. Video marketing is only limited by your imagination. From creating a how-to video to using Facebook live, there is a wide range of opportunities for you to choose from.

Highly Effective Tool for Promoting Your Firm

It’s not just for the big financial services brands anymore, everyone should be getting on board with video. When used effectively, video marketing is a highly effective tool for promoting your firm. It can help grow your business, increase sales and convert more clients, improve search engine optimisation (SEO), keep users on your website for longer and make it easier to share across digital platforms.

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About Goldmine Media

Goldmine Media is a renowned, all-in-one financial services marketing agency. We’ve worked closely with driven clients for over twenty years to achieve their goals.

Our services include:

Global Marketing Services

As a company, we proudly partner with various clients, from major corporations to small and medium financial firms. These partnerships span across the globe, from the UK and abroad. So, be it the UK, USA, UAE, or Singapore, our team is always ready to meet your marketing goals.

Are you looking for a Top Financial Marketing Agency to Boost Your Firm’s Online Growth?

Please reach out to Goldmine Media and see how we can drive your business forward, whatever your goals are.

So, if you’d like more information on how we can help with your marketing, please contact Goldmine Media. Moreover, you can reach us by calling 0845 686 0055 or emailing

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