Financial services
Website design
built around your clients.
Your website should make your financial services business easier to understand and easier to engage with. We bring strategy, content, user experience and design together to create a digital presence that reflects your brand and supports the people you want to reach.




Overview.
Goldmine Media is a financial services website design agency creating websites for advice, wealth management and other specialist financial firms.
We plan each website around the proposition, target audience and client journey before deciding how it should look. The result is a user-friendly platform that communicates clearly, builds trust and gives your wider marketing somewhere strong to lead people.
What our clients say.
Real results, genuine voices.
“Having recently gone through a website refresh, our new online presence is now getting us noticed.”
Rachel Dick,
Director
Stephens Rickard
“We were seeking a website that showed off our capabilities and acted as a representation of our operations. The website is doing great!”
Guy Ward Thomas,
Investment Manager
DN Capital
“Truly experts in what they do, delivering our company with a new results-driven website.”
Ben Rockell,
Managing Partner
Kingsbury & Partners
“We couldn’t imagine a world without them. They’ve been truly instrumental in the growth and vision of our business, delivering creativity, clarity, and strategy.”
Dan Mules,
Director
Fitch & Fitch
Build a website people want to use.
A high-quality financial services website needs to do more than look impressive. It should help the right people recognise that the firm is relevant to them, understand its products and services and know what to do next.
That starts with structure and content. We work out which pages the website needs, what each one should communicate and how visitors should move between them. Design then helps make that information easier to navigate and more engaging to use.
The website also needs to work beyond launch. Responsive design, search engine visibility, accessibility and straightforward content management all help create a stronger long-term platform for the business.
Our website services include:
- Website strategy and structure
- UX and user journey design
- Content planning and copy
- Website development and integrations
- SEO and website migration
- Ongoing support














Goldmine Media’s approach to websites.
We start with the business rather than a preferred layout or design style. We want to understand who the website needs to reach, what those people need to know and where the current online presence is helping or getting in the way.
From there, content, UX and design develop together. That allows the structure of the website to reflect the proposition while giving each page a clear purpose in the wider user experience.
Your team stays involved at agreed stages throughout the project. We also plan for relevant compliance and approval requirements early, so they can be accommodated within the process rather than introduced immediately before launch.
Our website workflow.
An example timeline from strategic planning to complete website launch.
Project alignment session.
We start by understanding the business, audience, proposition and reason for the website project. We also review the existing digital presence where one already exists.
Work involved
Structure & content.
We plan the sitemap, page roles and content before detailed visual design begins. This gives the website a clear information structure and helps identify what needs writing, keeping or replacing.
Work involved
UX & wireframes.
We map the important user journeys and create wireframes for the key page types. This lets us test hierarchy, navigation and functionality before visual design takes over.
Work involved
Visual design.
We apply the brand to the agreed structure and develop a distinctive visual system for desktop and mobile.
Work involved
Development & integration.
We turn the approved design into a working website using reusable components and an appropriate content management system.
Work involved
Testing, compliance checks & launch.
Before launch, we test the website across relevant devices and browsers, check important journeys and compliance and prepare any required migration work.
Work involved
Why Goldmine Media.
I’d use the same overall format we’re now establishing across the services, while making the middle paragraph website-specific.
Goldmine Media is a London-based financial services marketing and website design agency. Since 1998, we have worked with firms across wealth management, financial advice, asset management, insurance, private equity, fintech, banking and other specialist financial markets.
That experience helps us understand the challenge behind a financial services website: complex propositions need to feel clear, expertise needs to be visible and the experience needs to build confidence without becoming generic. We also understand the regulatory and approval processes that can affect website projects and plan around each client’s own compliance arrangements.
Because strategy, branding, content, digital and design sit together at Goldmine, we can consider the website as part of the wider marketing system. That creates a stronger platform for content, search, campaigns and future growth rather than a standalone design project.
More projects.
RZ Financial Planning.
Creating an English and Portuguese website for RZ Financial Planning, supported by a refreshed identity, clearer content, lead capture and SEO.
Kingsbury & Partners.
Designing and building a responsive website around a new heritage-led identity, with intuitive navigation, lead generation and SEO.
FAQ's.
How long does a website project take?
The timeline depends on the size and complexity of the website, how much strategy and content work is required and the firm’s review process. We agree the main stages and responsibilities at the beginning rather than forcing every project into the same timetable.
How do you approach compliance during a website project?
We plan for the firm’s regulatory and approval requirements from the beginning. That can affect content, templates, disclosures and review stages.
Goldmine does not replace your compliance team or principal. We work within the approval arrangements your firm needs to follow.
How does website design affect SEO?
Structure, content, performance and mobile usability all influence how effectively a website can support organic search.
We consider SEO while planning the sitemap and page structure, then protect important URLs and visibility where an existing website is being replaced.
Do you use templates or custom website design?
We design around the business, brand, content and users rather than forcing every project into the same visual template. The exact technical approach depends on what the website needs to do and how the firm wants to manage it after launch.
Who looks after the website after launch?
We can provide ongoing technical and content support, or work with your internal marketing team where they want to manage routine updates themselves.
The level of support is agreed as part of the project, so you know who is responsible for what after launch.
What does a financial services website cost?
The cost depends on the scope of the project, the content and design required, technical functionality and whether an existing website needs to be migrated.
Once we understand what the business needs, we agree the scope and provide a clear proposal before work begins.