What We Do

We turn on your messaging to make the narrative really powerful.

As a fully integrated communications and marketing agency Goldmine Media provide a truly ‘joined-up’ approach to communications and marketing, aimed at bringing real business value with measurable results.

We always start with the situation our clients face – the problems and the opportunities – ensuring we understand your business, your target market and what you want to achieve.

Beginning with defining your target audiences, challenges and opportunities, we map out a clear and measurable plan. We develop and sharpen your messaging to make the narrative as powerful as possible across all engagement channels.

Whatever your business goals are, each of the talented team members working on your project will have the specialist knowledge required across the entire communications spectrum, from SEO and content marketing, web design and branding, copywriting and digital marketing, to publishing and social media.

Goldmine Media provides custom solutions specific to your needs. We keep everything simple and easy, so you can focus on running your business. Our process enables us to identify whats really important to you. To achieve this, we follow a proven process of discovery, recommendations, delivery and measurement.

Engage.

Initially we start all new client relationships or projects by getting to know your business, your values and goals, so that we can get to the core of understanding your commercial objectives and any challenges your business may face that we need to take in to consideration.

Discover.

This is followed by a fact finding discovery process that enables us to distil our understanding about your vision, making sure we never lose sight of your commercial imperatives and other considerations. This enables us to visualise, learn and talk about your short, medium and long-term aims and objectives, which will form the basis of your communications and marketing strategy.

Identify.

As part of any new client relationship or ongoing relationship we also seek to identify new opportunities and ideas for your business to create a focused and inspiring strategy for growth. We research and understand how we can reach your target audiences and identify what is most compelling in terms of content and engagement channels to them.

Develop.

We will always recommend and articulate the appropriate marketing mediums in the most cost-effective manner to ensure your communications and marketing strategy delivers on your business goals and budget. Typically this process requires utilising all relevant marketing tactics to drive performance - whether your goal is prospecting for new client leads, amplifying your brand’s reach and message, or nurturing existing client relationships and driving them to take action.

Apply.

Once we’ve both agreed how to approach a specific campaign or commercial objective we align your priorities, engagement channels and content for each audience segment. Whether you want to develop client relationships in a new market or raising brand awareness with an existing or legacy client base.

Measure.

With any communications and marketing strategy its imperative to evaluate its effectiveness. We analyse and report on each campaign to ensure it delivers a tangible business value. Depending on your commercial objectives we recommend getting together at least once a year to reassess your business goals and implement any required changes to ensure the consistent performance of your communications and marketing strategy going forward.

Where we add real value

5 reasons why financial institutions, professional services firms and startups work with us…

1. Fully integrated full-service

We are a fully integrated full-service communications and marketing agency, with specialisms including financial and wealth management, mortgage and insurance, professional services and business markets.

2. Deliver the right narrative

We enable our clients to deliver the right narrative through the right channel to enhance, grow and support the business in a rapidly changing regulatory and increasingly more technology driven sector.

3. Cross-channel communication

We offer services to deliver either a singular solution or cross-channel communication approach, working with clients ranging from the biggest financial institutions and professional services firms, to startups disrupting established markets.

4. Optimal growth and reward

We are focused on creatively nurturing our clients business and brand for optimal growth and reward, whether turning a great idea into a successful commercial launch, or optimising an existing proposition to break into new markets.

5. Deep specialist expertise

We have a deep specialist expertise that gives us the discipline and insights that, in combination with creativity and channel expertise, means our clients reach the right audiences and ensure their resources go furthest in the places that matter.

Drive results for your business

Ready to discuss your next project?

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