Allen Dreyfus.
Empowering financial insights through a brand refresh, CMA website, and app development
Empowering financial insights through a brand refresh, CMA website, and app development.
Allen Dreyfus, a London-based platform, has established itself as a trusted source for real-time news and analysis from frontier and emerging markets across Africa.
Their extensive network of field reporters delivers accurate, unbiased, and timely insights, providing readers with comprehensive analysis and essential information to make informed business decisions.
Recognised for its skilful blend of local expertise and global insight, Allen Dreyfus serves as an authority on timely and reliable financial news tailored to rapidly changing markets. To enhance their digital presence and further strengthen their offerings, Allen Dreyfus collaborated with Goldmine Media to deliver a comprehensive brand refresh, build a CMS website featuring a subscription paywall, and develop an app to complement the website. The results not only modernised their platform but also set new benchmarks for their audience’s experience.
Recognised for its skilful blend of local expertise and global insight, Allen Dreyfus serves as an authority on timely and reliable financial news tailored to rapidly changing markets. To enhance their digital presence and further strengthen their offerings, Allen Dreyfus collaborated with Goldmine Media to deliver a comprehensive brand refresh, build a CMS website featuring a subscription paywall, and develop an app to complement the website. The results not only modernised their platform but also set new benchmarks for their audience’s experience.
Brand refresh: Reinforcing identity and vision.
Allen Dreyfus needed a refreshed brand identity that reflected its authority and commitment to providing high-quality financial news for frontier and emerging market audiences.
Goldmine Media began by gaining a deep understanding of Allen Dreyfus’s vision, values, and network-driven approach. Through collaborative workshops and comprehensive consultations, they captured the essence of the brand and pinpointed key areas for improvement.
The updated branding included:
A refined logo that captured the dynamism of frontier and emerging markets. A modernised colour palette and typography that conveyed professionalism and trust. Updated brand guidelines to ensure consistent application across all digital and physical touchpoints.
The new identity positioned Allen Dreyfus as a contemporary, authoritative, and globally connected leader in the industry, helping him stand out in an increasingly competitive market.
Goldmine Media began by gaining a deep understanding of Allen Dreyfus’s vision, values, and network-driven approach. Through collaborative workshops and comprehensive consultations, they captured the essence of the brand and pinpointed key areas for improvement.
The updated branding included:
A refined logo that captured the dynamism of frontier and emerging markets. A modernised colour palette and typography that conveyed professionalism and trust. Updated brand guidelines to ensure consistent application across all digital and physical touchpoints.
The new identity positioned Allen Dreyfus as a contemporary, authoritative, and globally connected leader in the industry, helping him stand out in an increasingly competitive market.
CMS website with subscription paywall: Delivering value to paid subscribers.
A robust, user-friendly CMS website was essential for Allen Dreyfus to provide subscribers with seamless access to financial news, real-time price data, and expert analysis. Goldmine Media thoughtfully planned and developed a website tailored to the needs of Allen Dreyfus’s audience.
Key features included:
• Content Management System (CMS): Goldmine Media established a robust CMS that enabled Allen Dreyfus’s team to effortlessly update and manage news content, pricing data, and analyses without encountering technical barriers.
• Subscription Paywall: To monetise their high-value content, a subscription paywall was established to offer exclusive access to premium resources like trading updates, historical price data, and custom analyst reports. Various subscription tiers were introduced to address diverse user preferences.
• Navigation and UX: The layout and structure of the site have been optimised to ensure users can quickly find relevant information, including real-time news and analysis by market or industry sector.
• Responsive design: The website was created using a responsive design approach to ensure an optimal browsing experience across all devices, from desktops to smartphones.
The website is a hub for financial professionals and decision-makers, offering quick and intuitive access to the actionable insights they rely on daily.
Key features included:
• Content Management System (CMS): Goldmine Media established a robust CMS that enabled Allen Dreyfus’s team to effortlessly update and manage news content, pricing data, and analyses without encountering technical barriers.
• Subscription Paywall: To monetise their high-value content, a subscription paywall was established to offer exclusive access to premium resources like trading updates, historical price data, and custom analyst reports. Various subscription tiers were introduced to address diverse user preferences.
• Navigation and UX: The layout and structure of the site have been optimised to ensure users can quickly find relevant information, including real-time news and analysis by market or industry sector.
• Responsive design: The website was created using a responsive design approach to ensure an optimal browsing experience across all devices, from desktops to smartphones.
The website is a hub for financial professionals and decision-makers, offering quick and intuitive access to the actionable insights they rely on daily.
App development: Extending accessibility.
To complement the website and further extend Allen Dreyfus’s reach, Goldmine Media developed a dedicated mobile app. The app was designed to provide users with real-time news and market updates, ensuring they could stay informed even on the go.
Key app features included:
• Push notifications: To deliver breaking news and urgent market updates to users.
• Real-time data integration: Seamless synchronisation with the website’s data to provide consistent and up-to-date information.
• Offline access: The app allowed users to save key reports and updates for offline reading, accommodating varied scenarios in low-connectivity regions.
• User-friendly interface: A clean and intuitive design ensured that users could easily access vital resources.
The app expanded the Allen Dreyfus experience to a global, mobile audience, further enhancing engagement and connecting with professionals invested in emerging markets.
Key app features included:
• Push notifications: To deliver breaking news and urgent market updates to users.
• Real-time data integration: Seamless synchronisation with the website’s data to provide consistent and up-to-date information.
• Offline access: The app allowed users to save key reports and updates for offline reading, accommodating varied scenarios in low-connectivity regions.
• User-friendly interface: A clean and intuitive design ensured that users could easily access vital resources.
The app expanded the Allen Dreyfus experience to a global, mobile audience, further enhancing engagement and connecting with professionals invested in emerging markets.
Conclusion.
Goldmine Media’s collaboration with Allen Dreyfus enhanced its digital presence by providing a revitalised brand identity, a high-functioning CMS website with a subscription paywall, and an advanced app.These developments enable Allen Dreyfus to better serve its audience with timely, relevant, and actionable insights in a rapidly evolving market landscape.
This collaboration also showcases Goldmine Media’s ability to combine strategic branding with digital innovation, producing solutions that meet both client objectives and user needs.
For Allen Dreyfus, this comprehensive upgrade has established a foundation for reaching new markets, expanding its subscriber base, and reinforcing its position as a leader in financial news and analysis for frontier and emerging markets.
This collaboration also showcases Goldmine Media’s ability to combine strategic branding with digital innovation, producing solutions that meet both client objectives and user needs.
For Allen Dreyfus, this comprehensive upgrade has established a foundation for reaching new markets, expanding its subscriber base, and reinforcing its position as a leader in financial news and analysis for frontier and emerging markets.
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To find out more, contact Goldmine Media by telephone: 0845 686 0055 or email: info@goldminemedia.co.uk
