Strategic storytelling: Bespoke content and publishing for Kingswood Group.
Curating consumer-focused content and offering a customised publishing solution designed to enable advisers to build and maintain lasting relationships with their clients, thereby increasing engagement, trust, and connection in every interaction.
Overview.
Industry
Financial Planning
Location
UK, USA, South Africa
Kingswood Group, managing over £10 billion in assets across three countries and serving a client base of more than 19,000, enlisted Goldmine Media to deliver expert content creation and publishing services. The aim is to strengthen client relationships and empower clients with increased knowledge and insights.
Our publishing and content creation thinking.
For this project, we developed and designed a bespoke branded publication titled ‘Protect & Grow’. Published bi-monthly in both print and digital formats, the publication features consumer-focused content covering essential topics such as retirement planning, investment strategies, protection solutions, tax efficiency, and estate planning. This comprehensive approach ensures readers are equipped with valuable insights to make informed financial decisions.
Finished product.
The ‘Protect & Grow’ magazine successfully fulfilled its aims by strengthening brand loyalty with consistent, high-quality content that resonated with clients. It increased business volumes by engaging readers and prompting actionable steps, while also creating valuable cross-selling opportunities through showcasing a range of services and solutions. Client satisfaction improved by addressing key financial topics and providing practical insights, which received positive feedback and reinforced Kingswood’s reputation as a trusted and dependable partner.
More projects.
Succession Wealth.
Creating engaging editorial content for the consumer-facing personal finance market.
