Financial services insights library
Trust in financial services is built on evidence. At Goldmine Media, we draw on verified research and insights to ensure our content for financial firms is informed, credible, and authoritative. This page serves as a living resource, a central hub of key statistics, findings, and market data that shape our thinking and support our articles.
We update this page regularly to reflect the latest studies and reports from leading organisations, regulators, and industry bodies.
Trust and consumer behaviour
- Over 70% of investors rank trust as the most important quality when choosing a financial adviser.
Source: CapIntel / WealthManagement.com, 2023
Original source → - Only 36% of UK adults say they trust financial advisers to act in their best interests.
Source: FCA Financial Lives Survey, 2022
Original source → - Users form an impression of a website in just 50 milliseconds.
Source: Google Research, 2012
Original source → - 93% of consumers read online reviews before making a purchase.
Source: BrightLocal, Local Consumer Review Survey 2024, 2024
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The average Net Promoter Score across financial services is 44, compared to 32 across all industries.
Source: Retently, Net Promoter Score (NPS) Benchmarks for 2024, 2024
Original source → - Only 36% of UK adults agree that most financial firms are honest and transparent.
FCA, Financial Lives Survey 2024 – Key Findings, 2025
Original source → - Transparent investment advice and clearer client education are required as offerings become more complex.
EY, 2024 Global Wealth Management Industry Report: Rethinking the How, 2024
Original source → - More than 80% of financial consumers say trust and transparency influence their choice of provider.
Accenture, Global Banking Consumer Study 2025, 2025
Original source → - Consumers say they will buy from a brand they fully trust, even if it isn’t the cheapest option, and 67% say they’ll stay loyal and advocate for it.
Edelman, 2023 Trust Barometer: Special Report: The Collapse of the Purchase Funnel, 2023
Original source → - Transparent, client-centric firms grow their assets 2.5 times faster than peers focused solely on acquisition.
EY, 2024 Global Wealth Management Industry Report: Rethinking the How, 2024
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Brands that focus on emotional connection outperform function-led competitors by 2.5× in client lifetime value.
Source: Deloitte, 2023 Global Marketing Trends Report (pp. 22–24)
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Companies leading in digital trust are 1.6× more likely to achieve annual revenue growth above 10%.
Source: McKinsey & Company, Why Digital Trust Truly Matters (QuantumBlack Insights Report, 2022, p. 8)
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Financial services ranks among the lowest of all industries for global trust at 64%.
Source: Edelman, 2025 Trust Barometer Report – Financial Services (p. 17)
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Clients are more likely to remain loyal to brands they perceive as transparent and human.
Source: Edelman, 2025 Trust Barometer Supplement – Humanising Brands in Financial Services (p. 11)
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CapIntel / WealthManagement.com, Investor Trust & Behaviour Report 2023 – “72% of investors rank trust as the most important quality when choosing a financial adviser; 61% would leave due to a breach of trust.”
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Branding and consistency
- Consistent brand presentation across all platforms can increase revenue up to 33%.
Source: Lucidpress / Marq, State of Brand Consistency, 2021
Original source → - 77% of companies believe off-brand content damages growth and reputation. Consistent branding can increase revenue by 10–20%.
Source: Lucidpress / Marq, 2021
Original source → - 63% of consumers are willing to pay extra for simpler experiences.
Source: Siegel+Gale, Why Digital Simplicity Matters, 2023
Original source → - Brands that fail to deliver simple experiences may be leaving $86 billion in potential revenue on the table.
Source: Siegel+Gale, Global Brand Simplicity Index, 2017
Original source → - Stories are up to 22 times more memorable than facts alone.
Source: Harvard Business Review, Why Your Brain Loves Good Storytelling, 2014
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Companies with strong, consistent brand identities outperform peers by up to 20% in sales growth.
Source: McKinsey & Company, The New Battleground for Marketing-Led Growth, 2023
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Purpose-driven marketing creates stronger emotional engagement and loyalty.
Source: Deloitte, 2024 Global Marketing Trends Report, 2024
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Brands that underinvest in long-term strategy lost over $200 billion in unrealised value.
Source: Interbrand, Best Global Brands 2024, 2024
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Values and loyalty
- 58% of consumers buy or advocate for brands based on shared values.
Source: Edelman Trust Barometer, 2022
Original source → - 98% of consumers read online reviews and nearly half trust them as much as a personal recommendation.
Source: Brightlocal, 2025
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