Strategic impact: Engaging content marketing for Aberdeen Group.

Highlighting how investing through a tax-efficient vehicle allows investors to utilise tax allowances, optimise their financial strategies, and retain more of their hard-earned wealth for future growth and opportunities.

Overview.

Industry

Asset management
Financial planning
Investment

Location

UK & Global

Goldmine Media was approached to deliver content marketing services for Aberdeen, a leading wealth and investments group dedicated to empowering investors. By connecting clients to the expertise, tools, and tailored solutions they need, Aberdeen helps individuals grow and manage their wealth with confidence. The goal of this collaboration is to support Aberdeen’s mission of enabling its clients to become better, more informed investors.

Our content creation thinking.

For this project, we developed content focused on tax-efficient investing. In the UK, most investments incur some form of tax. From Capital Gains Tax to Income Tax and Inheritance Tax, these levies can quickly accumulate and reduce the amount of capital investors can keep, grow, and pass on. The content needed to examine some of the UK’s most tax-efficient investment options and clarify how each could help investors maximise returns or plan for later life.

Finished product.

The narrative effectively highlighted how investing through a tax-efficient vehicle can help investors minimise liabilities and retain more of their hard-earned money. Key elements covered included the importance of early planning to improve the likelihood of achieving financial goals, strategies to maximise the benefits of the new tax year, and actionable steps to start an investment and savings journey. This content not only increased consumer awareness but also led to a significant rise in conversions.

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