Branding.
Your brand shapes how clients perceive you. In the financial services industry, your brand must convey trust, clarity, and professionalism, creating a strong impression at every touchpoint. Learn more about our branding services here.
Overview.
What our clients say.
Real results, genuine voices.
“Having recently gone through a website refresh, our new online presence is now getting us noticed.”
Rachel Dick,
Director
Stephens Rickard
“We were seeking a website that showed off our capabilities and acted as a representation of our operations. The website is doing great!”
Guy Ward Thomas,
Investment Manager
DN Capital
“Truly experts in what they do, delivering our company with a new results-driven website.”
Ben Rockell,
Managing Partner
Kingsbury & Partners
“We couldn’t imagine a world without them. They’ve been truly instrumental in the growth and vision of our business, delivering creativity, clarity, and strategy.”
Dan Mules,
Director
Fitch & Fitch
Branding that strengthens trust and sets you apart.
Whatever your market, whatever your message, Goldmine Media builds brands that stand the test of time. We craft identities that inspire trust, spark recognition, and stay consistent across every touchpoint.
Our branding services include:
- Brand identity
- Visual design
- Tone of voice
- Brand guidelines
- Brand positioning
Goldmine Media’s approach to branding.
No two financial firms are alike, and our role is to discover what makes your brand truly unique. Whether you are starting from nothing or developing an established identity, we craft brands that communicate value, foster trust, and generate lasting recognition.
We start by collaborating closely with your team to understand your audience, positioning, and long-term objectives. From there, our strategists and designers turn these insights into a brand identity that strikes a balance between professionalism and personality.
Every stage is collaborative, with clear checkpoints and feedback loops to ensure the final brand feels authentic in its visual, strategic, and emotional appeal. The result is a brand that not only stands out but also stands for something.
Our branding workflow.
An example timeline from brand strategy to visual identity delivery.
Why Goldmine Media.
Based in London, Goldmine Media is a leading marketing agency specialising in the financial services sector. For over thirty years, we have partnered with firms across the UK and internationally, including in wealth management, financial advisory, asset management, insurance, private equity, fintech, cryptocurrency, banking, property, alternative investments, and credit services.
Our extensive sector expertise enables us to navigate your regulatory environment, meet client expectations, and establish trust online. Each project is managed by a dedicated team that combines strategic insight with financial services knowledge to meet your commercial and compliance goals.
More projects.
Stephens Rickard.
Rebranding a wealth management, mortgage, and insurance broking firm by focusing on cohesive branding, a new website, and marketing materials.
SPF part of Howden.
Rebranding to sharpen the focus on wealth management, mortgage solutions, and insurance broking services, ensuring a cohesive and impactful brand presence across all offerings.
FAQ’s.
What’s included in a branding project?
Our branding projects are customised to your objectives and the financial services industry.
Typically, they include:
Discovery and insight gathering: We start by understanding your audience, competitors, and positioning to establish a solid strategic foundation.
Creative direction and visual identity: This covers your logo, colour palette, typography, imagery style, and supporting visual elements.
Tone of voice development: We define how your brand communicates across all platforms, balancing clarity, professionalism, and personality.
Rollout planning: We assist with implementing your brand across key channels, including your website, documents, and marketing assets.
Final brand guidelines: A comprehensive set of guidelines to help your team and partners maintain consistency moving forward.
We can also incorporate messaging frameworks, naming conventions, and design templates, depending on the scope of your project.
Could you refresh our existing brand instead of beginning from scratch?
What differentiates branding for financial services?
Branding in financial services must go beyond appearing polished; it needs to foster trust, maintain professionalism, and stay fully compliant.
Unlike consumer-focused industries, your clients are often risk-aware, knowledgeable, and making high-stakes decisions.
This means your brand must:
- Convey expertise from the very first impression
- Communicate clearly on complex topics
- Maintain a balance between creativity and credibility
- Comply with regulatory standards, including tone, wording, and disclaimers
We specialise in helping financial firms craft brands that are unique yet reliable, the kind that opens doors and fosters long-term trust.
Can you apply the brand across our website and materials?
Yes. Once your brand identity is developed or refreshed, we can apply it consistently across all your key platforms and collateral.
This often includes:
- Website design and copy
- Marketing brochures and client documents
- PowerPoint presentations and templates
- Email signatures, social media assets, and stationery
Our aim is to ensure your brand appears cohesive and consistent, wherever your clients encounter it.
How do we maintain brand consistency after launch?
We offer a complete set of brand guidelines and messaging tools tailored for everyday use.
These typically include:
- Visual identity guidelines
- Logo usage rules and design assets
- Tone of voice principles and messaging pillars
- Template files (where needed)
- Internal brand reference documents or onboarding resources
If your team or partners require extra training or support after launch, we can also provide brand induction sessions or ongoing consulting to ensure everything stays on track.
What does branding typically cost?
Branding costs differ based on the scale and complexity of the project.
Key factors include:
- Whether you need a new brand or a refresh
- The number of deliverables (e.g., logo, tone of voice, guidelines, rollout assets)
- Or whether you require a full brand rollout or simply a design handover.
We’ll scope your project based on your specific needs and goals, then provide a clear proposal with a fixed cost, no hidden fees, and no surprises. Whether you’re a start-up, a growing company, or an established brand, we’ll tailor the engagement to suit your stage and budget.
