Stephens Rickard.
Enhancing a distinguished Executive Search firm through a brand refresh, website development, and marketing materials
Enhancing a distinguished Executive Search firm.
Founded in 2009, Stephens Rickard is a specialised Executive Search firm catering to the global insurance, reinsurance, and alternatives/ILS markets. With hubs in London, Miami, and Zurich, their success lies in a consultative approach that deeply aligns with their clients’ business strategies and cultures.
To strengthen its market position and bring its legacy of excellence to the forefront, Stephens Rickard partnered with Goldmine Media to undertake a comprehensive brand refresh, develop a new website, and create supporting marketing materials. The results have been a testament to strategic collaboration and outstanding creativity.
To strengthen its market position and bring its legacy of excellence to the forefront, Stephens Rickard partnered with Goldmine Media to undertake a comprehensive brand refresh, develop a new website, and create supporting marketing materials. The results have been a testament to strategic collaboration and outstanding creativity.
Client Objective.
Modernise the brand identity, establish a dynamic and user-friendly website and create a collection of cohesive marketing materials to enhance brand presence and boost engagement.
Challenges Identified.
• Outdated brand visuals and messaging that no longer resonated with target audiences.
• An inefficient, non-responsive website with limited functionality, hindering user experience.
• Lack of consistent marketing collateral, leading to a fragmented brand narrative across touchpoints.
• An inefficient, non-responsive website with limited functionality, hindering user experience.
• Lack of consistent marketing collateral, leading to a fragmented brand narrative across touchpoints.
Our Approach.
Brand Refresh.
• Redesigned brand logo, colour palette, and typography to align with current industry trends while maintaining brand heritage.
• Updated brand messaging to reflect the company values and better connect with the target audience.
• Updated brand messaging to reflect the company values and better connect with the target audience.
Website Build.
• Developed a fully responsive, mobile-friendly website incorporating intuitive navigation and striking visuals.
• Integrated tools for lead generation, including interactive forms and clear calls to action.
• Integrated tools for lead generation, including interactive forms and clear calls to action.
Supporting Marketing Collateral.
• Created branded assets, including brochures, social media templates, and presentation decks.
• Ensured design and messaging consistency across all marketing materials to reinforce brand identity.
• Ensured design and messaging consistency across all marketing materials to reinforce brand identity.
Key Achievements.
• Delivered a refreshed and cohesive brand identity that improved overall perception and recognition by 45%.
• Launched a high-performing website, reducing load time by 60% and increasing average session duration by 38%.
• Produced versatile marketing collateral, enabling seamless campaign execution across multiple channels.
• Launched a high-performing website, reducing load time by 60% and increasing average session duration by 38%.
• Produced versatile marketing collateral, enabling seamless campaign execution across multiple channels.
Results.
30%+
Strengthened brand awareness, leading to a 30% boost in customer engagement within 3 months.
50%+
Enhanced digital performance, with a 50% increase in website traffic and a 22% growth in conversion rates.
Scalable and consistent marketing
Provided a solid foundation for scalable and consistent marketing efforts across all platforms.
Brand refresh: Sharpening identity.
Stephens Rickard’s market standing called for a refined and modernised visual identity that reflected their expertise and professionalism. Goldmine Media began with an extensive discovery phase, working closely with the firm to understand its heritage, values, long-term ambitions, and unique positioning in the executive search landscape.
The refreshed brand features a modern logo, elegant typography, and a new colour palette. These updates maintain the integrity and legacy of Stephens Rickard’s brand while providing a fresh, contemporary edge that resonates with their high-calibre audience.
This cohesive visual identity was integrated seamlessly across all touchpoints, ensuring consistency and recognition across both digital and print platforms.
The refreshed brand features a modern logo, elegant typography, and a new colour palette. These updates maintain the integrity and legacy of Stephens Rickard’s brand while providing a fresh, contemporary edge that resonates with their high-calibre audience.
This cohesive visual identity was integrated seamlessly across all touchpoints, ensuring consistency and recognition across both digital and print platforms.
Website build: A digital showcase.
Recognising that a website is often the first interaction with potential clients and candidates, Stephens Rickard’s website needed to be professional, intuitive, and informative. Goldmine Media designed and developed a site that is visually appealing and optimised.
The process started with an emphasis on structure and navigation. Goldmine Media ensured that users could easily explore Stephens Rickard’s services, markets, and expertise. The site was also designed responsively, offering an optimal browsing experience on all devices.
Content was designed to highlight Stephens Rickard’s extensive industry knowledge and valuable client relationships. Goldmine Media incorporated personalised imagery and interactive elements that effectively told Stephens Rickard’s story, enhancing engagement and building trust.
The new website is a digital representation of Stephens Rickard’s brand, designed to attract and impress decision-makers and high-level executives.
The process started with an emphasis on structure and navigation. Goldmine Media ensured that users could easily explore Stephens Rickard’s services, markets, and expertise. The site was also designed responsively, offering an optimal browsing experience on all devices.
Content was designed to highlight Stephens Rickard’s extensive industry knowledge and valuable client relationships. Goldmine Media incorporated personalised imagery and interactive elements that effectively told Stephens Rickard’s story, enhancing engagement and building trust.
The new website is a digital representation of Stephens Rickard’s brand, designed to attract and impress decision-makers and high-level executives.
Supporting marketing collateral: Consistent and compelling.
To complement the improved brand and website, Goldmine Media assisted Stephens Rickard in creating cohesive marketing collateral. This encompassed materials such as brochures, case study templates, and digital presentations, all crafted to reflect the revitalised brand identity.
Each asset was carefully crafted to convey Stephens Rickard’s expertise, credibility, and bespoke approach. Goldmine Media’s creative team ensured that the tone, visuals, and messaging aligned perfectly to enhance the brand’s connection with its audience.
These added resources allowed Stephens Rickard to consistently present a professional image in all interactions, further solidifying their standing in the industry.
Each asset was carefully crafted to convey Stephens Rickard’s expertise, credibility, and bespoke approach. Goldmine Media’s creative team ensured that the tone, visuals, and messaging aligned perfectly to enhance the brand’s connection with its audience.
These added resources allowed Stephens Rickard to consistently present a professional image in all interactions, further solidifying their standing in the industry.
Testimonial.
Having recently gone through a branding “refresh” with Goldmine Media, we wouldn’t hesitate to recommend them as a marketing and branding partner. This was the first time most of our team had gone through a rebranding process. The team at Goldmine took time to really get to know who we are as a business. They presented great, creative ideas. They were patient and incredibly responsive when guiding us through the process, listening to feedback and taking our views into account. We feel the team understood our culture and reflected this so well in all the brand concepts they presented. They then worked with us to position the new brand through our website and our internal and external marketing documents. The whole exercise felt like a real partnership throughout, and the result is an elevated, more modern brand, one we all feel to be a strong representation of our business. Thank you Goldmine!
Conclusion.
Goldmine Media’s partnership with Stephens Rickard provided solutions to strengthen their brand and digital presence. Through a comprehensive brand refresh, strategic website development, and improved marketing collateral, Stephens Rickard emerged with a more cohesive identity that enhanced their competitive advantage.
This partnership underscores the power of a thoughtful, detail-oriented strategy in aligning business goals with creative execution. By combining our expertise with Stephens Rickard’s legacy, Goldmine Media has successfully delivered outcomes that will serve as a foundation for continued growth and excellence in a competitive marketplace.
This partnership underscores the power of a thoughtful, detail-oriented strategy in aligning business goals with creative execution. By combining our expertise with Stephens Rickard’s legacy, Goldmine Media has successfully delivered outcomes that will serve as a foundation for continued growth and excellence in a competitive marketplace.
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To find out more, contact Goldmine Media by telephone: 0845 686 0055 or email: info@goldminemedia.co.uk
